DON‘T MISS WHAT’S NEW WITH PATTISON OUTDOOR!
Newly Illuminated at Front and Spadina
There’s something new and exciting happening at the corner of Front St. and Spadina, PATTISON Outdoor’s first dual lit board. A network of LED lights have been installed on the board for the express purpose of delivering dual lit campaigns. These impressive installations involve a specially printed flex tarp to allow the light to pass through in specific areas while blocking it out in others. There have already been some noticeable examples thanks to Pepsico Cheetos and Paramount+. Both clients have effectively used this board to bring captivating and awe-inspiring illuminated displays to Torontonians.
When not in use for a lighting embellishment, the frame can still operate as a normal Horizontal Poster.
Now Broadcasting with Broadsign
PATTISON Outdoor has adopted the Out-of-Home industry’s revolutionary technology stack for programmatic digital OOH, Broadsign. This new addition will help clients access PATTISON’s inventory with increased precision and make OOH ad campaigns that can more directly meet with intended audiences. Broadsign will help create a streamlined process and allow clients to get ad space quicker and with targeted data for the best impressions. Just another way PATTISON Outdoor is working for you.
Expanding Northward with Outdoor Exposure
Trekking Northward, PATTISON Outdoor is proud to announce that it has added the collective inventory of the prominent OOH company, Outdoor Exposure, to its catalogue. A staggering 79 outdoor facings will now be available through PATTISON Outdoor, 68 static boards and 11 digital boards. Get even better coverage in Sudbury, North Bay and along the North Shore region with these critically placed boards along the Trans-Canada Highway.
Hauling the Next Generation
Introducing the all-new Ford F-150, hauling in the next generation of digital advertising. This clever use of a 3D illusion, done in-house by PATTISON Outdoor in partnership with Kinetic Worldwide and Wieden & Kennedy Advertising was seen in Canada’s two western-most provinces. Debuting at the Edmonton ICE District and along Digital Horizontal Posters and Superboards, it was hard to miss this campaign.
Take a look at the ad in action!
