Prepare for take-off with PATTISON
5
minute read
November 16th, 2022 | by PATTISON Outdoor Marketing
As travel restrictions and other limitations are lifted in Canada and other parts of the world, Canadians are eager to get back out there and not only see the globe but explore their own backyard.
The time is NOW to start prepping for those big or small campaigns for travel and tourism agencies, airlines, hotels and more. More than ever, Canadians are ready to stretch their legs and take on new adventures. The World Travel and Tourism Council is seeing a rising trend in Canada and the forecast for the Travel and Tourism sector is expected to be a near full return to 2019 numbers.1
Travel and Tourism is back with a vengeance
With a new addition to travelers’ vocabulary, it’s important for those working within Travel and Tourism to consider the affect “Revenge Travel” will have on tourists’ budgets. It’s a buzzword that cropped up in 2021 as the world started to reopen. It’s really a way for people to describe that longing for travel since they’ve been cooped up and feel the need to make up for lost time. Due to the pent-up demand caused by lockdowns and travel restrictions, people are more than willing to dig a little deeper in their pockets; pockets that possibly saved a little extra during the pandemic.
The expectation in the coming year is seeing travelers willing to boost their budgets by roughly 28%. Canadians spent an average of $1,042 on their last trip within Canada and that is expected to rise to $1,337 on their next one.2
Compared to 2021, trending data suggests a strong interest of domestic travel over International. Currently, Canadians feel the most comfortable in making trips to nearby communities or ones within their province. But the idea of visiting other provinces is still ideal with at least 71% of Canadians.3
“It’s really a way for people to describe that longing for travel.”
But it’s not just about the destination or the flight; consider everything someone on vacation might need on their next trip. For example, car rentals, hotels and motels, restaurants, local attractions and more. Travelers are also growing an interest in short, frequent and sustainable trips and we’ll likely see a surge in getaways for personal wellness.4 Check out our recent video on travel and tourism ad campaigns to see who’s already harnessing the power of OOH advertising and get some ideas.
“Travelers are growing an interest in short, frequent and sustainable trips.”
Now is the time to strike, with an audience primed and ready for adventure and relaxation, be the first getaway opportunity they see. Winter is on the way and Canadians are ready, so capture their attention with the power of Out-of-Home Advertising. Find commuters on their daily trips with transit advertising. The average commute is 44 minutes by car and 1 in 5 used public transit in a typical week.5 With Exterior and Interior Transit Advertising, Station Dominations and Transit Shelter Ads, brands can generate millions of daily impressions and as a bonus, travelers feel positive about OOH ads. Over half feel that OOH ads not only catch their attention but find it a good way to learn about sales, events, and new products and services. And the results are worth it! 1 in 4 have reported taking action after seeing an OOH ad.5
Make your move and be seen in key locations in and around airports. With a catalogue of 16 international and regional airports, PATTISON Outdoor has Canada’s largest portfolio of Airport Advertising opportunities. Fly high with high impact Parkade Banners outside, or cover critical points of influence inside, like Digital Displays along the luggage carousel. You can meet and greet a variety of travelers, from vacationing families, to those resuming business travel . Even add the perfect personal touch with a kiosk activation and introduce your brand in person.
Airport Advertising is a fantastic way to be the first and last message consumers see as they arrive or takeoff.
Let’s start the conversation and have travelers packing their bags for 2023 – reach out to an Account Executive today.
Not sure where to begin? Use our Live Chat function and speak with someone who can help you chart your next campaign.
Sources:
2 Source: Vividata Winter 2022 Adults 18+ vs. Overnight Trips Personally-Intend to Take Next 12 Months [Vacation Trips or Other Personal Trips] Field Dates: October 2020-September 2021
3 Source: Destination Canada Weekly COVID-19 Resident Sentiment, 2022-03-08 [Q: I feel safe to travel – Somewhat / Strongly Agree]
4 Source: Expedia Group, Traveler Value Index, 2022 Outlook
5 Source: Vividata Winter 2022 Adults 18+ vs. Overnight Trips Personally-Intend to Take Next 12 Months [Vacation Trips or Other Personal Trips] Field Dates: October 2020-September 2021
Powering Canada’s Out-of-Home advertising with 24,000 Out-of-Home displays across the country and counting,
we connect brands and businesses with Canadians in their local communities, at multiple touchpoints.
Reach out to us to find key Out-of-Home placements for your product or service in markets across Canada.
Powering Canada’s Out-of-Home advertising
with 24,000 Out-of-Home displays across
the country and counting,
we connect brands and businesses with Canadians in their
local communities, at multiple touchpoints.
Reach out to us to find key Out-of-Home placements for
your product or service in markets across Canada.