5
minute read
September 28, 2022 | by PATTISON Outdoor Marketing
As a small or medium-sized business, your first question about Out-of-Home advertising might be, “is this going to work for me?” Rest assured because in our experience, the answer is a resounding YES!
OOH works on many levels which is why the likes of McDonald’s, Apple or many other mega-corporations have been decade long supporters. They already know and harness the power of OOH advertising everyday across Canada to build their brand, promote a special offer or launch a new product. As a small business owner, you don’t need to empty your wallet to see success with OOH advertising. Time and time again it’s all about the right message in the right place and PATTISON Outdoor knows all the best places in the 200+ Canadian communities we operate in. With local offices across the country, it’s easy to find a representative that knows exactly how to help in your market.
“We’ll help you define the success YOU want”
Our Account Executives work hard to help small and medium-sized businesses define the success they want to see from their OOH campaign. Every move you make doesn’t need to be earth shattering and PATTISON is here to help you achieve your goals, big or small. Because if you don’t succeed, we don’t. Maybe you are looking for more foot traffic to your store, or more visitors to your website, perhaps it’s announcing a new feature or promotion. Whatever you’re looking to do, PATTISON is here to help you succeed. Our dedicated research team has the tools to target your audience and report on the success of your campaign, before, during and after.
If you operate in a smaller market, that’s great, because it’s easy and affordable to reach your intended audience. By using a combination of billboards along main thoroughfares, in and out of the city limits, in conjunction with transit advertising to get to those hard-to-reach spots, you’ll have comprehensive coverage in no time.
1Out-of-Home Advertising ranks as one of the top media choices for Millennials and Gen Z, a highly desirable demographic for businesses of all sizes.
Why is OOH viewed favourably by this young cohort?
It’s largely due to OOH’s non-intrusive nature unlike online and social media which have high skippable/ignore rates. OOH advertising reaches audiences in a seamless and effortless fashion, feeling like a familiar part of the environment and it’s not something people can simply block, skip or delete either. A well-placed ad can generate multiple impressions in the same day. By targeting the right location, you can reach your audience on their commute to work and on the way back home as well as in between all their errands and leisure activities.
“Because if you don’t succeed, we don’t.”
Having the right location is important, but crafting the right creative is paramount so PATTISON makes it a breeze. When you book with PATTISON you have access to one of Canada’s best creative design teams and it’s a complimentary service to any booked campaign! Our award-winning creative team are here to help you turn heads and capture elusive attention spans. Our team of 14 professional advertising designers know and understand our catalogue of formats and can craft an individual billboard or a campaign running on multiple PATTISON products.
Build awareness with our classic posters or experiment with newer digital formats
With PATTISON’s sweeping catalogue of products it’s exciting to experiment with a variety of place-based or unique installations, but the core staples are the best place to start.
- Classic Horizontal Posters are our bread and butter; large 10’x 20′ high impact boards that draw in attention along crucial thoroughfares and arterial roads.
- Digital Posters are a great alternative because they’re easy to update during your campaign and their vibrant displays are easily visible around the clock. They’re even equipped with smartAD® technology allowing your creative to be tailored to different environmental conditions.
- Transit Shelter advertisements are the perfect addition to any campaign; located along bus routes at eye-level, these displays are great to reach the average commuter, pedestrian or driver.
- Transit Seventy Posters are effective because they sit on the rear of a bus; they are cost-efficient and perfect for reaching drivers in traffic
See how you can harness the OOH power of PATTISON Outdoor for your business.
2Did you know that over two thirds of all Canadians and 90% of urban Canadians live within 5 KM of any one of our products.
Contact your local PATTISON office today to find out what opportunities are waiting for you.
Even if you’re unsure or not ready yet, our sales team is prepared to educate and consult with you on what can work best for your business objectives. Use our live chat feature available on our website to start asking questions and find out how to start advertising today!
Source:
1Arima Media Insights, August 2022
2Arima Media Insights, August 2022
Powering Canada’s Out-of-Home advertising with 24,000 Out-of-Home displays across the country and counting,
we connect brands and businesses with Canadians in their local communities, at multiple touchpoints.
Reach out to us to find key Out-of-Home placements for your product or service in markets across Canada.
Powering Canada’s Out-of-Home advertising
with 24,000 Out-of-Home displays across
the country and counting,
we connect brands and businesses with Canadians in their
local communities, at multiple touchpoints.
Reach out to us to find key Out-of-Home placements for
your product or service in markets across Canada.