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From Influence to Impact

PATTISON sOOHcial bridges the gap between social media and OOH strategy

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What is PATTISON sOOHcial?

PATTISON now offers the capability to amplify a brand’s social media strategy with Out-of-Home campaigns that resonate with audiences.

Brands can now increase ROI on UGC for key Digital Out of Home placements in places like Transit and Airports. Going beyond the algorithm, reach mass audiences with fun and engaging content in a larger and familiar format. PATTISON is pleased to be collaborating in partnership with Canada’s leading influencer marketing partner, Embold, to offer brands an opportunity to engage niche influencers and create content that works across social platforms (like Instagram Reels and TikTok), and Digital Out-of-Home vertical displays in key markets across Canada. PATTISON provides a brand-safe and performance driven channel for UGC to live and thrive.

Why it works

By combining the authenticity of social content with the scale of Digital Out-of-Home, PATTISON sOOHcial creates campaigns with broader reach and stronger impact.

Break Past the Feed

Take social-first content beyond platform boundaries and place it in high-traffic public environments where audiences can see it in a larger, more impactful format.

In ALL the Right Places

Place engaging creative in premium, high-visibility environments such as Transit and Airports to connect with audiences on the move.

More from Every Asset

Get more value from influencer, creator, and user-generated content by extending its reach across multiple channels.

One Connected Strategy

Bridge social media and Out-of-Home with a more unified approach that brings content and media planning together.

Bring social content into the real world

PATTISON sOOHcial helps brands turn social engagement into broader visibility through premium Digital Out-of-Home campaigns that feel authentic, relevant, and built for today’s audiences.

Find out more - contact a PATTISON representative

About Embold (Influencer Marketing Agency, Preferred Partner)

Embold is a leading Canadian influencer marketing partner with deep expertise in planning, managing, and executing high-impact creator campaigns for over 500 brands. Built on years of hands-on campaign experience, Embold combines strategic guidance, creator relationships, and a proprietary technology platform to deliver influencer programs that drive real business outcomes. From brand awareness and product launches to long-term ambassador programs and conversion-focused activations, Embold operates as an extension of its partners’ marketing teams, ensuring every campaign is thoughtfully designed, brand-safe, and performance-driven. With access to a curated network of more than 9,000 Canadian creators and a proven operational framework, Embold simplifies influencer marketing while delivering the scale, quality, and accountability expected from a modern media partner.

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