KNOWLEDGE CENTRE
Take your Out-of-Home advertising to the next level with a curated selection of educational resources, ideas and inspiration.
WEBINARS
Stay current with the latest trends and topics discussed in our PATTISON Presents webinar series. Click “Register!” to sign up to our upcoming webinars.
How Buyers Can Make DOOH Campaigns
More Effective Post-COVID
PATTISON OUTDOOR & IAB CANADA PRESENT
TUESDAY, JULY 14 | 4:00 PM - 4:30 PM EST
MONDAY, JUNE 22 | 1PM-2PM (EST)
Out-of-Home Drives Real World Results
Join us as we discuss the world of Digital Out-of-Home
and learn how data is the key in identifying target audiences
in markets where they have re-emerged, along with Programmatic
tools to flexibly adjust buys in real time.
Combining innovations in technology and advancements in mobile data,
Out-of-Home (OOH) now offers advertisers real world call-to-action
results.
Join Bob Leroux, National Sales VP/GM of PATTISON Outdoor as he takes attendees
through the latest research and case studies on how OOH helps brands and businesses:
Use this promo code to attend this
special event for free!
POA-Web-Comp-Tix
1. Resonate with consumers
2. Enhance digital media advertising
3. Validate ad-exposed footfall
How Buyers Can Make DOOH
Campaigns More Effective Post-COVID
PATTISON OUTDOOR & IAB CANADA PRESENT
TUESDAY, JULY 14 | 4:00 PM - 4:30 PM EST
MONDAY, JUNE 22 | 1PM-2PM (EST)
Out-of-Home Drives Real World Results
Join us as we discuss the world of Digital Out-of-Home
and learn how data is the key in identifying target audiences
in markets where they have re-emerged, along with Programmatic
tools to flexibly adjust buys in real time.
Combining innovations in technology and advancements in mobile data,
Out-of-Home (OOH) now offers advertisers real world call-to-action
results.
Join Bob Leroux, National Sales VP/GM of PATTISON Outdoor as he takes attendees
through the latest research and case studies on how OOH helps brands and businesses:
Use this promo code to attend this
special event for free!
POA-Web-Comp-Tix
1. Resonate with consumers
2. Enhance digital media advertising
3. Validate ad-exposed footfall
PATTISON OUTDOOR &
IAB CANADA PRESENT
MONDAY, JUNE 22 | 1PM-2PM (EST)
Out-of-Home Drives Real World Results
PATTISON Presents:
Elevators and The New Normal
How new and emerging elevator
technology and digital signage will
impact commercial and residential
properties for the future.
TUESDAY, JULY 14 | 11 AM (EST)
PATTISON Presents: Elevators and The New Normal
PATTISON OUTDOOR & IAB CANADA PRESENT
How new and emerging elevator technology and digital signage will impact
commercial and residential properties for the future
TUESDAY, JULY 14 | 11 AM (EST)
MONDAY, JUNE 22 | 1PM-2PM (EST)
Out-of-Home Drives Real World Results
Learn how new technology in elevators and digital signage
has evolved to provide safety measures and effective communication
as part of a new tenant and resident strategy that is focused on safety.
- New anti-COVID measures for elevators and what is hype and what is right.
- Utilizing digital signage and innovative ways to communicate.
Combining innovations in technology and advancements in mobile data,
Out-of-Home (OOH) now offers advertisers real world call-to-action
results.
Join Bob Leroux, National Sales VP/GM of PATTISON Outdoor as he takes attendees
through the latest research and case studies on how OOH helps brands and businesses:
Use this promo code to attend this
special event for free!
POA-Web-Comp-Tix
1. Resonate with consumers
2. Enhance digital media advertising
3. Validate ad-exposed footfall
Click the button below to view all of our past webinars.
CAMPAIGN CASE STUDIES
Find out how leading businesses and brands are achieving results with Out-of-Home strategy.
Cholula Brings the Heat
with PATTISON Research
Brand: Cholula
Objective: Market entry, build brand awareness
Market: Toronto
Pillar: Transit
Products: Transit King Posters and Extensions
PATTISON Plus Solution: PATTISON Research
Results: Looking to spice things up, the brand partnered with PATTISON to gain market share and rapidly build brand awareness for a sizzling campaign with impressive recall and results.
Reactine smartAD®
Pollen Report
Brand: REACTINE
Objective: Increase consideration for Extra Strength allergy medication
Market: Toronto
Pillar: Digital
Products: Video Walls, Digital Superboards, Digital Office & Transit Networks
PATTISON Plus Solution: smartAD®, PATTISON Research
Results: REACTINE partnered with PATTISON on a dynamic campaign to alert allergy sufferers when daily Pollen counts were ‘High’, ‘Medium’, or ‘Low’. The triggered messaging kept consumers informed and built trust in the brand.
Volkswagen smartAD®
Connects with Calgary Commuters
Brand: Volkswagen
Objective: Brand awareness, Product launch
Market: Calgary
Pillar: Digital
Products: Digital Superboard, Digital Horizontal Posters
PATTISON Plus Solution: smartAD®
Results: Using real-time weather data, the automaker triggered their messaging to engage commuters in Calgary as often as the road conditions changed.
INNOVATIVE CAMPAIGNS
Find out how leading businesses and brands are achieving results with Out-of-Home advertising.
Whitespot
Has Consumers Singing, It’s Raining Fries!
This Superboard Innovative Edge resonated with the target audience and reaffirmed that with 90 years in British Columbia, the brand still has consumers craving a side of fries with their famous, Whitespot meal.
Canada’s Wonderland
Takes Toronto For an Epic Ride
When a theme park builds record-breaking thrills it requires an announcement just as grand. To unveil the “Yukon Striker” – the world’s tallest, fastest and longest coaster, Canada’s Wonderland enlisted a life-like Roller Coaster Superboard that towered over the City of Toronto just in time for opening season.
GO RVing Drives Results
with PATTISON Research
PATTISON’s production team transformed iconic City transit vehicles across key markets into larger-than-life RVs that brought the brand’s signature road trip experience to a new and excited audience of soon-to-be explorers.
Wrigley’s Excel
Bad Breath Follows You
In this digital interactive execution, Wrigley’s target audience became the subject of the campaign for a cheeky and memorable way to drive the brand’s message home.
Mazda’s Live Weather Report
Builds Commuter Confidence
For the launch of the 2019 Mazda 3, the automotive brand targeted commuters during the morning and afternoon commutes with dynamic creative based on real-time weather feeds to remind them, no matter the road conditions, its newest all-wheel drive car could handle it all.
CARE Canada
Makes a Difference with Digital
To drive awareness for their “She Too” initiative, CARE Canada installed a “tap-to-donate” terminal to reach donors in a unique way and inspire them to take action.