Toronto
Out-of-Home Advertising
PATTISON Outdoor provides advertisers with product displays that target audiences all over Toronto. Commuters, pedestrians, tourists, office workers and decision makers are often exposed to a variety of advertising products like Static and Digital billboards, Street Level and Transit advertising, Digital screens and networks and even airport ads throughout their day.
68%
Market Share
Digital Horizontal Posters
795
Digital screens
2 047
TTC Buses
Out-Of-Home Products in Toronto
Classic Billboards
Classic for a reason, Horizontal Posters (10’x20’), Vertical Posters (12’x16’), large format Series 10 Superboards (10’x40), Series 14 Superboards (14’x48’), larger than life Spectaculars and Murals are the true foundation of all Out-of-Home products; artwork presented on a canvas. However, it doesn’t stop there. Add embellishments and innovative concepts like extensions and lighting to bring your billboard to life and reach a mass audience.
Boasting a market share of 46%1 and located at major intersections and commuter routes throughout the city, PATTISON has extensive coverage in the Toronto market.
1COMMB, Market Date, Winter 2022
Digital Billboards
With vibrant, high-resolution smartAD®-enabled Digital LED screens, advertisers have the ability to display contextual and dynamic messages. Located on major arteries and high-traffic intersections throughout the city of Toronto, these eye-catching Digital Horizontal Posters, Digital Superboards and Video Boards allow advertisers to reach large audience in a cost-effective way and ensure immediately engagement.
Street Level Advertising
Whether you are commuting on Toronto’s busy streets or simply walking to your destination, it’s hard to miss the sleek design of our Core Media advertising product. These 4-sided units sit at eye-level and are located in urban cores and close to points-of-sale. Grab the attention of your customers in the downtown core where they work, play and shopping.
Transit Vehicle Advertising in Toronto
PATTISON has Transit advertising covered in Toronto and surrounding areas.
Exclusive advertising provider for the Toronto Transit Commission (TTC), GO Transit and UP Express, there is no shortage of commuters moving in and around the city ready to see your ad and take-action. We offer interior and exterior advertising opportunities on traveling modes of transportation like buses, subways and trains. Our transit stations provide a stationery option that is equally as effective.
Whether you choose King Posters on buses or Wall Murals in stations, your ad will make an impression. Transit advertising is a cost-effective way to reaching your intended customer.
TTC2
525.5 million annual ridership
174 Bus/Streetcar Routes
117 Stations
2TTC Operating Stats, ttc.ca, 2019
GO Transit3
71.7 million annual ridership
17 municipal transit system connections
68 Train Service Stations
3GO Transit Fact Sheet, April 2019
UP Express4
4 UP Express stations (Toronto Pearson, Weston, Bloor, Union)
4Union Pearson Express, upexpress.com, 2022
Bus Advertising on TTC and GO Transit
Capture the attention of drivers, pedestrians and commuters alike with high impact formats that move your message across the city, penetrate the downtown core and circulate in residential neighbourhoods for complete market saturation. Choose from exterior bus products like King and Seventy Posters, Bus Wraps, Murals and Ultratails.
Break through to reach transit riders who experience high dwell times during their journey. Interior formats give brands excellent visibility with Interior Cards, Ceiling Wraps and 28 Posters.
TTC Streetcar Advertising
Streetcar advertising is ideal for those brands who want to circulate throughout the downtown core. Reach your audience in areas with high dwell times on the streets of Toronto. As with bus advertising, the same advertising options are available for high impact messaging. Why not consider advertising on a Transit Streetcar? Command attention when you see this beauty roll down the tracks featuring 1,830 square feet of creative advertising possibilities. Customize your placement to suit your needs with Triple Murals, a Single Mural, Checkerboard Murals, Half Wrap and Strips.
Subway and Train Advertising
on TTC, GO Transit and UP Express
Consider advertising on Toronto TTC subways, GO Transit and UP Express trains. All eyes are on your campaign during the rush hour commute. With options of a Supertrain, Transit Strips and Murals, commuters will be pleasantly surprised as they are welcomed with vibrant designs. It doesn’t stop there. Once inside, they will read brand messaging on our Interior Cards and 28 Posters. On the TTC, these products can be combined to become a Door Surround capturing those leaving the train. For those advertisers who would like to make an even bigger splash, why not consider a Train/Subway Domination by adding Transit Ceiling and Floor Decals. It can be an unforgettable experience for a busy traveler.
Subway and Train Station Advertising
on TTC, GO Transit and UP Express
Reach commuters in concentrated urban locations where they wait to board the next vehicle. With high circulation above and below ground, these exclusive advertising environments offer an incredible way to make an impact. Station Dominations or Takeovers are a great way to create immersive experiences. Advertise on Station Posters, Pillars, Farebooths, Turnstiles, Wall Murals, Digital Screens, Bulkheads and all sorts of Decal placements. If you can imagine it, PATTISON Outdoor strives to make it happen.
*As of 2017, www.yxe.ca
The PATH Advertising Opportunities in Toronto
Catch the attention of your customers in The PATH, Toronto’s downtown pedestrian walkway, spanning over 30km and connecting more than 75 buildings, comprising of office towers, subway stations, restaurants and retail outlets. Unique advertising offerings include a variation of static and digital formats including Digital Matrix and Digital LED Wall Murals, a spectacular Digital LED Canvas Wall measuring an impressive 48 feet in length, a Glass Wall Mural, and Bulkheads to name a few. There is even the opportunity to run a Union Skywalk Domination. The possibilities are endless.
Digital Networks
Gain consumer attention in unique environments with our Digital Networks. Enabled with smartAD® technology, these networks feature flexible messaging options with real-time updates. Audiences are kept informed and entertained with up-to-the-minute news, weather, sports, financial and traffic feeds.
Digital Office Network – reach professionals in office tower elevators, lobbies and concourses located in busy business centres
Digital Residential Network – reach tenants and visitors in high traffic common areas of residential buildings
Digital Transit Network – target commuters in Transit stations and subway platforms in the city
Billy Bishop Airport
Exclusive advertiser of the Billy Bishop Airport Terminal, PATTISON offers a range of opportunities for commuters to see your brand. Located in the Toronto downtown core, close to the financial business district, the airport welcomes a high number of professionals, decision makers and tourists. Connect with Domestic and Transborder travelers as they pass through security checkpoints and arrive in the lounge. Some of the products they will encounter are Digital Gateway TV, Digital Airposters, Digital Spectaculars, Digital Pylons, Bulkheads and many more.
Additional Stats5:
2.8 million travellers in 2021
20 destinations in Canada and the United States
52022 Billy Bishop Stats, portstoronto.com
Browse Available Out-of-Home Products in Toronto
Navigate the interactive map below to explore our product offerings in your desired market.
Mississauga (Head Office)
2700 Matheson Boulevard East
Suite 500, West Tower
Mississauga, ON L4W 4V9
Telephone: 905 282-6800
Success Stories
COOP Video
Regional Parks Video
GET MORE WHEN YOU ADVERTISE WITH PATTISON
A range of services to create a success story for your campaign.
Data and Analytics
Leverage the PATTISON experience
with insights on visitor frequency,
demographics, behavioural and
consumer habits to help optimize
your OOH campaign.
PATTISON Outdoor provides
advertisers with free award
winning creative designs to help
stand out from competition.
Hassle free advertising set-up
with innovative designs to attract
and engage your customers.
Free Creative Services
Production and Innovation
Learn More
Learn More
Learn More
GET MORE WHEN YOU
ADVERTISE WITH PATTISON
A range of services to create a success story for your campaign.
Data and Analytics
Leverage the PATTISON experience
with insights on visitor frequency,
demographics, behavioural and
consumer habits to help optimize
your OOH campaign.
PATTISON Outdoor provides
advertisers with free award
winning creative designs to help
stand out from competition.
Hassle free advertising set-up
with innovative designs to attract
and engage your customers.
Free Creative Services
Production and Innovation
Learn More
Learn More
Learn More