WEBINARS

Transit Out-of-Home Design

Out-of-Home Mobility Data 101

Out-of-Home Digital Networks 101

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APRIL 29 | 1 PM (EST)

APRIL 24 | 1 PM (EST)

PATTISON’s Creative Design studio shares their top tips
for designing effective Transit advertising campaigns.
In this special webcast, learn how to apply the 10 principles
of Transit OOH design to get the most value from your
media buy, and achieve your objective, no matter the industry
category or size of your business.

Our in-house Research Data & Analytics team unveils the tools and
methods used to plan and measure successful OOH advertising
campaigns for our clients. Tune in to this special webcast where they
cover insights like where your audience is travelling from, where they’re
visiting, and how to identify the top OOH products your audience is
exposed to, and how you can use this knowledge to plan effective and
more-targeted OOH campaigns that drive results!

The Canadian Digital-Out-of-Home (DOOH) landscape is rapidly
growing thanks to the rise of programmatic buying and the opportunity
to combine data-driven targeting with powerful, dynamic creative. The
ubiquity of digital displays across high-traffic environments like Offices
and Residential buildings, Transit Stations and other place-based sites
offer advertisers a compelling way to capture the entire customer
journey. Discover how to engage your audience as they move
throughout their day with impactful DOOH touchpoints.

Out-of-Home Syndicated Research 101

MAY 6 | 1 PM (EST)

PATTISON’s Research Data & Analytics team cover the leading syndicated
research studies available to the Canadian media industry. Signup to learn
how your business or brand can leverage audience insights from these
studies to learn more about your consumers’ behaviour, attitudes and
lifestyle and media habits, along with where they reside. Through a range
case studies, this online webcast details how to use syndicated research to
plan OOH advertising campaigns that resonate with your target audience.

Learn how other businesses are harnessing the power of
Out-of-Home to amplify their brand and inspire their target
audience to take action with the timeless and iconic Classic
Out-of-Home format. PATTISON’s Creative Design studio
shares their top tips for creating impactful Out-of-Home (OOH)
creative in this special webcast. Tune into this webcast to find
out what works and what doesn’t, through medium best
practices that you can apply to your own campaign development!

APRIL 22 | 1 PM (EST)

Classic Out-of-Home Design

GAINING THE INNOVATIVE EDGE

10 RULES FOR DESIGNING

OWN THE CUSTOMER JOURNEY

Production Embellishments & Special Executions

with Mobile Amplification & Out-of-Home

Compelling OOH Campaigns

Learn how to stop interrupting what people are interested in
and become what people are interested in with effective production
embellishments, also known as the PATTISON Innovative Edge.
Find out how businesses and brands are adding extensions and
creating special executions to shine a spotlight on their brand
and spark interest with their audience!

With a changing media landscape, how do business
owners stand out from the competition and connect
with the consumers they seek in a meaningful way?

Learn how other businesses are harnessing the power of Out-of-Home
and effective creative design principles to amplify their brand and inspire
their target audience to take action!

A non-linear customer journey has forced brands to become more strategic
in reaching their consumers where they are spending their time.
As consumers move between the offline and online worlds, discover how
advertisers can pair OOH exposure with mobile retargeting to drive purchase
activity at key moments of influence.