Out-of-Home advertising (OOH) goes hand in hand with businesses reaching the masses of consumers to showcase their products and services with B2C (Business-to-Consumer) messaging. But what about B2B (Business-to-Business)? What if your product or service was aimed at a more business-oriented audience?
OOH is a key solution. Our studies have shown that 65% of consumers take some form of action after seeing an OOH ad.1 These actions can include visiting a company’s social media or website to learn more.
In no particular order, take a look at some distinguished campaigns from 2023 that spoke to the entrepreneurial mindset of business owners and decision makers:
THRYV
This small-business focused organization caught the attention of commuters on the road with a professional looking campaign on Digital Horizontal Posters and Transit Seventy Posters in Toronto.
ODOO
Odoo proudly promoted their business software with an eye-catching campaign featuring Superboard Spectaculars, to reach downtown professionals on their way to work.
DEEL
The payroll and HR solution software, Deel showed audiences downtown and beyond that their campaign is really going places on a TTC Streetcar Triple Mural.
No matter the product or service, if you want to get the attention of business owners, you need to consider OOH advertising.