Workplace attendance across Canada has been climbing steadily for four consecutive years. As of May 2025, 83% of employed Canadians were commuting to work, and with that sustained return comes something advertisers should be paying close attention to: a concentrated, high-value audience moving through the same environments, day after day creating the perfect exposure point for brands looking to reach the country’s top talent.
COMMB's Office Study 2026 surveyed white-collar professionals across eight Canadian markets, and the findings paint a picture that's hard to ignore:
- 88% of Professionals regularly watch content on digital screens in their buildings.
- 94% of Decision Makers* are regular office screen content consumers.
- Professionals are in the office four days a week on average, while also averaging four lobby visits and four and a half elevator trips daily.
*Executives, directors, managers, and senior leaders who are present in the office, 30% more than their peers
Office Advertising Captures Attention in a Trusted Environment
That's a rhythm of repeated, consistent exposure that few other media environments can genuinely replicate. But frequency alone doesn't tell the whole story. What stands out in the data is how positively this audience feels about what they're seeing.
Among the study's Decision-Maker segment:
- Four in five say the content is informative.
- Three in four say news content keeps them current.
- And critically for brands, two in three say on-screen content gives them purchase and shopping ideas as well as suggestions for entertainment.
There's a broader conversation happening in advertising right now about trust, brand safety, and the unpredictability of digital environments. Office screen networks sit largely outside those concerns; placements are fixed and known, the surrounding environment is professional by nature, there's no algorithmic adjacency risk, no comment section, or feed of unpredictable content to compete with or be tarnished by.
What is created by the benefits of digital networks embedded in these environments is a daily touchpoint to influential audiences where brand messages arrive with credibility rather than friction.
Reaching Canada's Professional Audiences with PATTISON Outdoor
PATTISON Outdoor’s network of digital advertising screens located in elevators and common areas of office towers offers advertisers a perfect opportunity to reach an audience that is both receptive and well-connected.
As Canada’s largest Out-of-Home advertising company, PATTISON Outdoor has the expertise to ensure that the scale and quality of your campaign reflect the strength of the audience you're reaching. In a media landscape where trust and accountability are harder to come by than ever, that kind of expertise is exactly where smart advertising investment belongs.
Ready to reach Canada's most attentive professional audiences?
Contact PATTISON Outdoor Advertising experts today!