Out-of-Home (OOH) Advertising is everywhere, and for 93% of urban Canadians, they are within ten kilometers of a PATTISON Outdoor product. From classic billboards and station posters to transit products and airports, OOH advertising will put in the work for your business. Plus, it’s much easier to get on a billboard than you might think! See these simple steps on getting started with OOH!
1. Have an advertising goal – The first thing you’ll be asked is, “what do you want your ad to do?” PATTISON can help you reach your goal, but you’ll need to define the success you’re looking for.
Do you want more foot traffic to a brick-and-mortar storefront? Is it more visits to an online shop? Or are you looking at raising general awareness for a certain cause? Whatever you’re looking to achieve, keep that in mind.
2. Know where you want to advertise – You know your customers the best and you know who you want to reach. Equipped with that knowledge, PATTISON Outdoor can help you reach them efficiently and effectively. Access data from our world-class Research team to identify and locate your audience. PATTISON representatives can find prime posting locations within the area. Our own proprietary research tools like Pulse can help plan campaigns with maximum efficiency.
3. Imagine your ad– You don’t need a full-fledged creative team to get OOH advertising going for you. With PATTISON Outdoor you can access our award-winning design team, at no extra cost! Start brainstorming now – the creative possibilities are endless!
4. Set a budget – Set aside your campaign budget and remember, campaigns can be scaled up or down based on your needs. The cost of poster production, installation and media space will all be put together as one easy price for you. PATTISON Outdoor brings value to every advertising dollar spent thanks to local expertise and nationwide reach.
5. Contact PATTISON Outdoor – Fill out a contact form online or contact us directly. With offices across Canada, you’ll be connected with your regional sales representative. Our sales teams are seasoned pros in OOH advertising, so rest assured they know how to get you noticed.
Keep in mind, great things don’t happen overnight. For physical media like billboards and transit shelter ads, designs need time to be created, revised, printed, shipped and installed. Give yourself at least four weeks to get a classic product up in market. The same considerations should be made for transit advertising and place-based media.
In a rush? Digital OOH options can work when time is not on your side and provide flexibility so you can update your content on the fly.
Don’t put it off any longer, reach out to your local PATTISON Outdoor office today to see how you can harness the power of OOH Advertising for yourself.