pattison_onestop_announces_globalnews_ttc_calgary_transit_contentprovider

PATTISON Announces Global News as New Partner and Content Provider for TTC and Calgary Transit Networks

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(Pictured left): Calgary audiences watch one of the Transit Network screens, featuring new Global News content and Global News SkyTracker Weather updates. (Pictured right): Additional Network screens in Toronto now offer new Global News content to TTC transit riders.

 

TORONTO, ON, January 16, 2018 – PATTISON announces today an extended partnership with Global News as the official provider of information and news content for the TTC and Calgary Transit Networks.

 

Last year, PATTISON, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH) and Global News, the country’s fastest growing digital news source, joined forces to offer top-notch news content on PATTISON’s Office, Residential and Edmonton Transit Networks.

 

Starting in January 2018, the Global News brand can now be spotted on an additional 1,000 elevator, food court and transit screens coast to coast, bringing the overall total to 3,400 screens.

 

The TTC Network has 436 screens across all subway stations and delivers 6,422,136 weekly impressions. The Calgary Transit Network has 184 screens and delivers 1,023,616 weekly impressions. Commuters have long depended on these screens to provide them with vital news and commuter information to help get them through their day. From train arrival times to engaging real-time news, entertainment, sports and weather updates, these screens have become a part of their daily routine.

 

The expanded rollout of news content across the transit networks includes breaking news updates, as well as stories on politics, the economy, arts, entertainment and more, powered through Globalnews.ca, which attracted more than a billion page views in 2017. Global News is also the official provider of weather updates, through its innovative SkyTracker Weather app, supported by Global News’ Meteorologists across Canada, showing current and forecasted weather conditions updated in real-time.

 

“We are delighted about our expanded partnership with Global News as our content provider on the TTC and Calgary Transit Networks,” said Cam Milne, Vice President and General Manager at PATTISON. “The content displayed on our Networks is a big part of our audience engagement, so its quality and ability to speak specifically to each community across the country is immensely important to us. Commuters will be kept in the loop on the day’s stories and events as they unfold with a reliable Canadian news source they can depend on”.

“I am pleased that Global News continues to grow – informing even more Canadians with the latest news and information on the go,” said Troy Reeb, Senior Vice President, Global News and Corus Radio. “Our alliance with PATTISON is an important one – as the pace of news continues to accelerate, commuters deserve to rely on a trusted news source that offers credible information and facts in real time.”

 

The implementation of Global News content and weather updates took effect last April 2017 on PATTISON screens in major markets across Canada, including Toronto, Vancouver, Calgary, Edmonton, Halifax and Winnipeg. Combined, the Office, Residential and ETS Transit Networks deliver over 4.3 million impressions every week.

 

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About PATTISON

PATTISON is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media cannot reach. PATTISON leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions.

 

About Corus Entertainment Inc.

Corus Entertainment Inc. (TSX: CJR.B), is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic Channel, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.

 

For more information contact:

Cam Milne
Vice President and General Manager, PATTISON
905.282.6937
cmilne@pattisonoutdoor.com

Rishma Govani
Global News & Corus Radio Communications
416.391.7361
rishma.govani@corusent.com

 

pattison_outdoor_tourism_new_brunswick_transit_shelter_park_oasis

Saint John Transit Shelter Transformed into Park Oasis in New Campaign for Tourism New Brunswick

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Transit Shelter in Uptown Saint John, NB transformed overnight into a Park Retreat for Tourism New Brunswick.

 

SAINT JOHN, NB, September 13, 2017 – PATTISON Outdoor Advertising teamed up with m5 Marketing Communications, Wavelight Productions and Tourism New Brunswick to bring the spectacular scenery of New Brunswick’s Provincial Parks to the residents of Saint John for a new tourism campaign for the province. On July 28th, a park oasis was set up overnight at a bus stop near Market Square in Uptown Saint John, where park guides welcomed delighted visitors. The Out-of-Home stunt was part of a new online campaign for Tourism New Brunswick entitled, “Getting Away is Closer than You Think.”

 

Working with the City, PATTISON Outdoor secured the location and city approvals for the innovative execution at the Market Square in Uptown Saint John. Wavelight Productions and Shannon Multimedia Productions were involved in the recreation of the Shelter, as well as in producing and filming a video for Tourism New Brunswick’s online campaign. This execution included scenic vinyl adhered to the shelter, custom landscaping, park guides and a sign to bring awareness to the nine Provincial Parks throughout New Brunswick. The online video was pushed out through digital and social media channels and has amassed over 150,000 views to date.

 

“Using the element of surprise, the Department of Tourism, Heritage and Culture’s marketing branch wanted to create a fun and shareable video to build awareness of Provincial Parks as part of a New Brunswick based advertising campaign. The intent of the campaign, ‘Getting Away is Closer Than You Think,’ is to demonstrate to New Brunswick residents all of the experiences available so close to home,” says Jennifer Kenny, Senior Director of Client Service, New Brunswick of m5 Marketing Communications. “We needed a busy street location and a bus stop space that was ideal for transformation as well as for filming. This bus stop fit all criteria.” The New Brunswick campaign included fully-wrapped transit shelter locations in Moncton, Fredericton and Saint John and was paired with TV, radio and digital advertising throughout the province.

 

PATTISON Outdoor is a full service Out-of-Home media company, providing end-to-end campaign support, including planning, management, creative services, production and 24/7 network monitoring.

 

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 300 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

 

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information on PATTISON Outdoor Advertising, please contact:

 

Sherry Kirwin, General Manager, Atlantic Region, PATTISON Outdoor Advertising

Email: skirwin@pattisonoutdoor.com

Phone: 902-460-5501

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PATTISON continues to expand Digital Office Network with seven new properties in Alberta

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Pictured: The Edison tower in Calgary, formerly known as EnCana Place, located in Calgary’s downtown core, is part of PATTISON’s latest Digital Office Network expansion.

 

TORONTO, ON, August 24, 2017 – PATTISON, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH), today announces the addition of seven new buildings as a part of their Digital Office Network. The buildings are located in Calgary and Edmonton, and their addition brings their total Alberta inventory up to 65 buildings.

Among the seven new properties are The Edison (formerly EnCana Place), the Bell Tower and the MNP Tower, managed by Aspen Properties. The Edison is a 30 storey office tower located in Calgary’s downtown core, close to convention space, hotels, shopping and restaurants. The Bell Tower and MNP Tower are located in Edmonton, and their addition to PATTISON’s portfolio makes them the sole provider of elevator screens in Aspen Properties office buildings.

“We are pleased to partner with PATTISON – another great Canadian company – and to see them grow in Western Canada and in our assets,” said Rob Blackwell, Senior Vice President, Investments & Asset Management at Aspen Properties.

The other properties added to PATTISON’s portfolio include Centrium Place, Keynote Tower, Canada Place and Plaza 1000 – four prominent office towers in Calgary managed by Triovest Realty Advisors Inc. The four properties mark the beginning of a partnership between PATTISON and Triovest in Western Canada.

“On Behalf of PATTISON, we are thrilled about our growing partnerships with Aspen Properties and Triovest Realty Advisors. Both companies are focused on providing superior property management services for their tenants and we are delighted that we have been selected as their partner,” said Cam Milne, Vice President and General Manager at PATTISON.

PATTISON now offers 45 buildings in Calgary and 20 buildings in Edmonton as a part of their Digital Office Network inventory. In addition to Calgary and Edmonton, the Digital Office Network is available in Vancouver, Winnipeg, Toronto, Ottawa, Montreal and Halifax. The Digital Office Network delivers dynamic content such as local, national and international news, weather, traffic updates and building announcements to business professionals across Canada and generates over 2.5 million weekly impressions.

 

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About PATTISON

PATTISON is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media can’t reach. PATTISON leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12 million weekly impressions.

 

About Aspen Properties

Aspen Properties is an entrepreneurial, boutique real estate company that invests in downtown office buildings and executes on value add initiatives. Together with investment partners, Aspen currently owns and manages approximately 2.65 million square feet of office space and 2,327 parking stalls in the cities of Calgary and Edmonton.

 

About Triovest Realty Advisors Inc.

Triovest is a fully integrated commercial real estate advisory and capital firm with over $8 billion in assets under management and $4 billion in development. They have a 25-year history of helping their clients realize the potential of strategic real estate investment through acquisition, development and redevelopment, leasing and negotiation, and well-timed dispositions. Triovest’s approach to commercial real estate investment and management is to continually seek opportunities to improve and enhance properties to achieve their full potential.

 

For more information contact:

Cam Milne
Vice President and General Manager, PATTISON
905.282.6937
cmilne@pattisonoutdoor.com

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WE Day partners with PATTISON to announce Parliament Hill celebration in honour of Canada 150

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Pictured: WE Day Canada campaign currently running on OC Transpo buses in Ottawa to promote WE Day’s takeover of Parliament Hill for Canada 150.

 

Ottawa, ON, June 29, 2017 – PATTISON Outdoor Advertising and PATTISON Onestop have partnered with WE Day, the world’s largest youth empowerment event, to announce and build excitement for WE Day Canada – WE Day’s takeover of Parliament Hill, which will close out Canada Day long weekend celebrations on July 2, 2017, from 4 p.m. to 9 p.m.. WE Day Canada ads can be seen across Ottawa, on PATTISON Digital Superboards, digital screens in office towers and residential buildings, and circulating throughout Canada’s capital on OC Transpo buses.

“We are so proud to be a long-time partner of WE Day and to help promote this one-time, special event”, said Ian Gadsby, Vice-President of Digital Technology at PATTISON Onestop. “Those who have attended a WE Day event in the past will agree that there is no better way to close out Canada’s 150th birthday celebration. Canada’s future is in the hands of our youth, and WE Day has been inspiring young people across Canada to make a difference in their communities for years. WE Day Canada will set the stage for our country’s future by inspiring the next generation of change-makers to build a better Canada and a better world, and we are honoured to be a part of the movement.”

WE Day launched their media campaign with PATTISON earlier this year with teaser ads that ran nationally on PATTISON Onestop’s Transit, Office and Residential Networks. The ads featured portraits of remarkable Canadians who are building a more caring and compassionate Canada. The portrait series, titled WE are Canada: Future 50, included portraits of Margaret Trudeau, Chris Hadfield, Penny Oleksiak and 47 other remarkable Canadians. The teaser ads started the conversation and built excitement leading up to the Parliament Hill takeover announcement on June 1, 2017. Once WE Day Canada was announced, the portraits were replaced with ads that list the event details, including a few of the names from the star-studded lineup of Canadian celebrities that will perform at the event.

The WE Day Canada celebration on Parliament Hill will feature inspirational speakers, and Canadian celebrities, innovators and trailblazers, including Nelly Furtado, Hedley, Lilly Singh, Barenaked Ladies, Alex Nevsky and many more. For those who are not able to attend WE Day Canada in person, the event will stream live on WE’s Facebook page and will be taped for a special CTV broadcast on Saturday, July 8 at 7 p.m. EST.

 

 

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About PATTISON Outdoor Advertising

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.vimeo.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor

 

About PATTISON Onestop

PATTISON Onestop is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media can’t reach. Onestop leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.

www.pattisononestop.com
www.facebook.com/OnestopMedia
www.twitter.com/OnestopMedia
www.vimeopro.com/pattisonoutdoor/pattison-onestop
www.linkedin.com/company/onestop-media-group

 

About WE Day

WE Day is part of WE—an organization that brings people together and gives them the tools to change the world. A unique family of organizations, WE is made up of WE Charity, empowering change with resources that create sustainable impact, and ME to WE, a social enterprise that creates socially conscious products and experiences that allow people to do good through their everyday choices. The celebration of that change happens at WE Day—inspiring stadium-sized life-changing events that take place around the world. You can’t buy a ticket to WE Day—young people earn their entry by taking action on one local and one global cause. WE Day unites world renowned speakers, presenters and award winning performers with thousands of young people and families to celebrate and inspire another year of incredible change. This year alone more than 200,000 young people will come together in 17 stadium gatherings across Canada, the U.S. and U.K. to take part in this unprecedented educational initiative. A movement of 3.4 million young people supporting 2,500+ local and global causes, we’ve provided more than 1 million people with clean water and built 1,000 schools and schoolrooms overseas, giving more than 200,000 children access to education. WE was founded more than 20 years ago by humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger. Join the WE movement today at www.we.org.

Event Hashtag: #WEDayCanada
Facebook @WEmovement
Twitter @WEmovement
Instagram @WEmovement
Website WE.ca

 

For more information contact:

Ian Gadsby
Vice-President, Technology, PATTISON Onestop
1-905-282-6871
igadsby@pattisonoutdoor.com

Kendra Thompson
Associate Director, Public Relations, WE Day
1-647-607-9564
kendra.thompson@we.org

Sarah Evans
Manager, Public Relations, WE Day
1-647-462-0654
sarah.evans@we.org