Randy Otto, President of PATTISON Outdoor Receives FEPE Lifetime Achievement Award

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Pictured above. Randy Otto, President of PATTISON Outdoor was presented with the 2019 Lifetime Achievement Award at FEPE International for outstanding contributions to the global Out-of-Home industry.

DUBAI, UAE, MAY 7th, 2019 – FEPE International, the Global Out-of-Home Organization awarded Randy Otto, President of PATTISON Outdoor Advertising with this year’s Lifetime Achievement Award at the 60th Annual International Congress Gala held in Dubai on May 2.

The FEPE Lifetime Achievement Award is the industry’s highest honour for accomplishment, recognizing an individual whose contributions have made a significant impact on the Out-of-Home industry worldwide.

FEPE International Executive Director John Ellery recognized Otto as “one of the true pioneers of not just the Canadian Out-of-Home industry, but worldwide too. We are delighted to honour him with our Lifetime Achievement Award.”

Otto first joined the Out-of-Home industry in 1976 and has been serving as the President of PATTISON Outdoor since 2004, where he also advises on the board for the Canadian Out of Home Marketing and Measurement Bureau (COMMB).

During this time, he spearheaded the launch of Canada’s first Proof-of-Performance campaign management system, EyeWitness POP™. The first offering of its kind to provide clients a way to monitor their Outdoor campaigns, while creating a level of transparency never before seen in the industry.

“Randy has been a strong industry leader serving on the COMMB Board since 2003, contributing to the development and advancement of Out-of-Home measurement,” says Roseanne Caron, President of COMMB.

Building PATTISON into Canada’s leading Out-of-Home company came through key expansions led by Otto, such as acquiring the digitally innovative Onestop Media Group and securing key advertising partnerships with transit and airport authorities across the country. In 2018, the recent acquisition of IMA brought with it the exclusive advertising rights to the Metrolinx ‘GO’ commuter system, further positioning PATTISON Outdoor as the premier provider of Out-of-Home advertising.

“I was humbled and honored to be recognized with the FEPE Lifetime Achievement Award during the World Outdoor Congress in Dubai, for a career in our industry that I have enjoyed so much,” says Otto.

The FEPE International Congress “celebrates the best of Out-of-Home, including the leaders who have made the industry the global force it is today…Award recipients are the corner stone of our annual Gala event, playing an important role in bringing the worldwide OOH industry together,” says Ellery.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.

www.pattisonoutdoor.com

www.facebook.com/pattisonoutdooradvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

About FEPE International:

FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include the major International companies – JCDecaux, Clear Channel and Exterion – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.

Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE is a member of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.fepe.com.

 

*Eyewitness is a registered trademark, and owned product of The Siroky Group Inc.

 

For more information contact:

Mary Ventresca

Vice President, Marketing & Business Development,

PATTISON Outdoor Advertising

905.282.6889

mventresca@pattisonoutdoor.com

pattison_outdoor_new_calgary_brt_max_transit_digital_passenger_screens

PATTISON Outdoor Transforms Calgary’s Bus Rapid Transit Experience with New MAX ‘Next Bus Arrival’ Screens

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(Pictured above) PATTISON Outdoor expands its advertising footprint in Calgary with new BRT passenger displays. (Pictured right) PATTISON’s ‘Next Bus Arrival’ feature provides Calgary MAX Transit riders with up-to-the-minute information.

 

CALGARY, AB, JANUARY 29th, 2019 – PATTISON Outdoor Advertising, Canada’s foremost Out-of-Home advertising company officially announces the launch of its state-of-the-art BRT Passenger Information screens. This innovative transformation brings eighty-seven freestanding structures across the four new lines of Calgary’s MAX Bus Rapid Transit (BRT) service, providing the transit audience with timely and vital information on vehicle schedules through PATTISON’s ‘Next Bus Arrival’ feature. PATTISON also offers advertisers an unparalleled opportunity to target the Calgary market at large, with a combined total of 172 screens that elevate the transit experience by pairing passenger spots with relevant and valuable advertising content.

 

Extending the mission of Calgary Transit, PATTISON’s ‘Next Bus’ Automated Passenger Information System (APIS) enhances the commuter experience by bringing accessible and reliable information on arriving busses, while presenting an exciting opportunity to advertisers. Measuring at 55”, these vertically-oriented Outdoor displays have high viewability, offering local and national businesses the opportunity of targeting both pedestrians and vehicular traffic. Situated at outdoor bus stops, the digital passenger displays reach consumers across Calgary’s greater neighbourhoods – areas that were previously unreachable by other forms of media, such as the affluent suburbs along the South Crosstown MAX Teal line.

 

“The fusion of integrated design, advance passenger information, and advertising represents the future of the Out-of-Home industry,” said Brian de Ruiter, Vice President and General Manager, Prairie Region, PATTISON Outdoor. “We are thrilled to provide Calgary Transit with Canada’s most state-of-the-art transit vehicle information system and offer advertisers the opportunity to take their advertising to a whole new level throughout the City of Calgary.”

 

Calgary’s new BRT integrates with existing transit lines in Calgary, including the Bus and Light Rapid Transit (LRT) systems, both of which PATTISON represents advertising for as well. Businesses can benefit by pairing BRT passenger screens with the current Digital LRT network, along with other transit formats, for campaigns that penetrate their target audience in meaningful ways. PATTISON also offers the option to scale nationally with product offerings similar to the BRT displays in markets such as Vancouver and Montreal.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.

www.pattisonoutdoor.com

www.facebook.com/pattisonoutdooradvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information contact:

Brian de Ruiter

Vice President & General Manager, Prairie Region, PATTISON Outdoor Advertising

780.669.7705

bderuiter@pattisonoutdoor.com

pattison_digital_canvas_wall_calgary_plus15

PATTISON Outdoor Partners with Oxford Properties Group to Launch ‘Next Generation’ Digital Canvas in Calgary

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PATTISON Outdoor’s Digital Canvas Wall, located in Bow Valley Square’s office tower complex in Downtown Calgary.

 

CALGARY, AB, JANUARY 21, 2019 – PATTISON Outdoor Advertising, Canada’s leader in the sales and operations of Out-of-Home Media, in partnership with Oxford Properties Group, are pleased to announce the completed installation of a new digital canvas located in Calgary’s +15 Pathway at Bow Valley Square. This new digital wall delivers a revolutionary platform that integrates state-of-the-art technology to bring new possibilities to the urban digital landscape.

 

PATTISON’s Digital Innovation Team, Onestop, engineered custom content for this one-of-a-kind digital display. Designed to emulate the long and expansive appearance of a prairie terrain, this video wall includes a slate of cutting-edge features. The 50-foot, 1.5mm pitch LED display delivers an unrivaled visual experience to commuters in Calgary’s covered path network, establishing a new industry standard for Digital Out-Of-Home and Place Based Media. Advertisers have the ability to display in standard 16:9 format on the primary screen, with adjacent panels serving as a complimentary visual, or integrate the entire digital canvas to create truly unique and engaging experiences.

 

“This is a product developed from a strong and innovative partnership with Oxford Properties Group. Designed to be an artistic installation as well as a revenue item, we look forward to experimenting with this new Digital Canvas for years to come. The plan is to see content evolve season to season and year after year, to truly make this a living, breathing part of Oxford’s first-class property; and Calgary’s downtown” says Ian Gadsby, Vice President of Digital technology at PATTISON Outdoor.

 

PATTISON and Oxford Properties Group are proud to announce this digital product will also act as a creative canvas for the students of Alberta’s College of Art and Design (ACAD). This exciting collaboration will highlight the dynamic features of the digital canvas by delivering both relevant commuter information from Onestop’s Digital Office Network as well as innovative projects submitted by the students of ACAD.

 

“ACAD is proud to partner with PATTISON and Onestop for the launch of this innovative digital technology previously unseen in Alberta. The School of Communication Design at ACAD consistently produces talented creatives prepared to adapt to and thrive in the rapidly developing field of design. The digital canvas in Bow Valley Square provides our emerging artists a unique opportunity to showcase their work and reach new audiences in downtown Calgary.” Scott Cressman, Chair, School of Communication Design, Alberta College of Art + Design.

 

For more information on how to display your message on this revolutionary digital canvas, contact PATTISON Outdoor

today.

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

About Alberta College of Art + Design
Founded in 1926, Alberta College of Art + Design (ACAD) has been a major contributor to Canada’s visual culture in the 20th century, with many of its graduates gaining significant national and international reputations as artists, designers and creative leaders. ACAD provides accredited degree standard education and learning opportunities to 1,200 students enrolled in full- and part-time studies in a wide range of art, craft and design studio disciplines. In addition to credentialed undergraduate degrees in a variety of program areas, the College offers a Masters of Fine Art in Craft Media, making it the only institution in the province to offer and confer university-level undergraduate and now, graduate degree programs in art, craft and design. ACAD achieved university status on Thursday, March 1, 2018.
acad.ca

 

For more information contact:

 

Ian Gadsby

Vice President, Digital Technology

905.282.6871

igadsby@pattisonsoutdoor.com

 

Scott Cressman

Chair, School of Communication Design, Alberta College of Art + Design.

scott.cressman@acad.ca

pattison_outdoor_advertising_wins_saskatoon_transit_contract

PATTISON Outdoor Wins Contract for Saskatoon Transit Advertising

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Pictured above: PATTISON Outdoor Advertising announces the addition of Saskatoon Transit to its growing portfolio of transit authorities.

SASKATOON, SK, November 6, 2018 – Canada’s leading Out-of-Home advertising company, PATTISON Outdoor Advertising has officially expanded their growing product portfolio in Saskatchewan, with the addition of Saskatoon Transit. The new 5-year contract, effective November 1, 2018, will offer interior and exterior advertising space on 145 transit vehicles in Saskatoon, providing advertisers many opportunities to reach commuters. PATTISON Outdoor now offers coverage in the province’s major markets utilizing advertising products across the Regina, Saskatoon, and Moose Jaw transit systems.

“With the addition of Saskatoon Transit into the PATTISON portfolio, we are thrilled to have the ability to offer our clients one-stop shopping for media products in Saskatchewan with coverage on outdoor, digital, airport, and transit,” says Brian de Ruiter, Vice President/General Manager, Prairie Region at PATTISON Outdoor Advertising.

Saskatoon has a dynamic history and multicultural community, which includes over 270,000 residents. As the largest city in Saskatchewan, it is also considered one of the fastest growing cities in Canada. PATTISON Outdoor dominates as the number one provider of advertising space in Saskatchewan operating with formats available in Classic, Digital, Place-Based, and Transit. PATTISON Outdoor’s new partnership with Saskatoon Transit invites local and national advertisers to connect their brands with local residents. To learn more about Saskatoon Transit, visit www.transit.saskatoon.ca.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information contact:

Mary Ventresca
Vice President Marketing and Business Development, PATTISON Outdoor Advertising

905.282.6889

mventresca@pattisonoutdoor.com

 

Brian de Ruiter
Vice President & General Manager, Prairie Region, PATTISON Outdoor Advertising

780.669.7705

bderuiter@pattisonoutdoor.com

pattison_care_canada_donation_wall

PATTISON Outdoor Reaches Donors with Digital Donation Wall in Support of #SheToo

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A PATTISON Outdoor digital matrix accepts donations via a “tap-to-give” payment terminal in support of CARE Canada’s #SheToo initiative, which is part of CARE’s March4Women campaign.

 

TORONTO, ON, April 4, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company and its digital innovation arm, Fourthwall teamed up with Jungle Media to  promote CARE Canada’s She Too movement in an interactive campaign that launched this week in Toronto’s PATH. In the execution, a PATTISON digital matrix is reframed as a digital donation wall, where passersby are offered an opportunity to directly engage with CARE’s overall mission. The She Too campaign is a part of CARE’s March4Women initiative, which aims to overcome poverty and discrimination by creating equal rights and opportunities for women and girls in developing countries.

 

“CARE’s She Too campaign is capturing the momentum of a global movement raising awareness and action for women everywhere. Not just in Hollywood or in North America, but in developing countries where women might not have a safe place to share their story and get support,” says Kasia Souchen, Digital Marketing Manager at CARE Canada. “Together with PATTISON, we’re eager to engage with Torontonians on this important issue and offer an easy way to make a real difference in the lives of women and girls in developing countries.”

 

Found in the Royal Bank Plaza of Toronto’s downtown PATH, CARE Canada’s four-week interactive stunt is a first for the charitable organization, and the Canadian Out-of-Home industry. With Fourthwall handling the production and installation, the “tap-to-donate” panel was designed to accept preset donations of $5 using a cashless payment terminal, accepting credit and debit cards as well as smart phone payments. A full-motion digital spot, vinyl poster and branded payment panel were also designed by Fourthwall to direct passing donors to the terminal. To complement the campaign, brand ambassadors from CARE Canada will be scheduled on-site for a portion of the campaign to answer any questions consumers may have about the organization and its work.

 

“We are proud to work with Jungle Media and support CARE Canada in their mission of bringing awareness to women across the globe,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “The cashless payment solution offers passersby who are in a hurry or who do not have exact change, the ability to make simple and quick donations to this great cause.”“

“The digital stunt is a compelling aspect to this campaign,” says Catherine Ramsey, Media Planner at Jungle Media. “The simple contactless donation system bridges the gap between building impassioned awareness and making real change in the moment. We are thrilled to include this impactful execution as a part of our campaign this year.”

 

Appearing in the busy retail concourse of Toronto’s Royal Bank Plaza, this execution is a part of a larger, general awareness campaign in-market since March 1 that includes PATTISON Transit Interior Cards in Calgary, Ottawa and Toronto; PATH posters; TTC digital network creative, along with newspaper insertions, TV Closed Captioning placements, other Out-of-Home spots and digital display advertising.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

About CARE Canada

CARE Canada is an international humanitarian and development organization committed to saving lives, defeating poverty and achieving social justice. Active in more than 90 countries, CARE places a special focus on women and girls as it believes we cannot overcome poverty until all people have equal rights and opportunities, visit www.care.ca.

 

About Jungle Media

Founded in April 2010, Jungle Media has grown to become a national influence on the media scene, winning awards for both innovation and leadership. Our goal is to deliver creative, strategic and results driven media campaigns for our clients. We work as experts in an evolving landscape, creating media that didn’t exist and exploring new species of media.

 

For more information contact:

Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com

 

Darcy Knoll
Communications Specialist, CARE Canada
613.228.5641
darcy.knoll@care.ca

 

eia_new_digital_display

Edmonton International Airport Welcomes Travellers with New Samsung 4K HDR LED Display

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The 32’ x 12’ landmark 4K HDR LED display now provides travelers with critical information in the highest traffic central security terminal area.

 

Mississauga, ON – April 10, 2018 – Travelers passing through Edmonton International Airport (EIA) can now enjoy Canada’s largest 4K HDR LED display within an airport, thanks to a new state-of-the-art installation by Samsung Canada and PATTISON Outdoor Advertising. Every day, 9,000 travelers pass through the Canadian Air Transport Security Authority (CATSA) central security area at EIA[1], spending a significant amount of dwell time there.

 

To help reduce stress levels and elevate the travel experience overall, key information ranging from security waiting periods to gate time and details will be shown on the new 4K HDR LED display. Given that close to 40 per cent of global airport revenues are estimated to come from non-aeronautical sources[2], the stunning landmark LED screen is also used to advertise onsite EIA retail, food and beverage options, parking and more. The board will also be able to provide emergency updates in special circumstances as well as entertainment and live broadcast coverage.

 

“As a leader in digital technology, we are pleased to partner with the EIA and PATTISON teams to create the largest 4K HDR LED airport display in Canada – an innovative and stunning solution that has the ability to help elevate the travel experience for passengers,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada.

 

Samsung has the ability to build seamless video walls that can adapt to any dimension, shape or curve. The stadium-screen sized display at EIA is 32’ x 12’ in size, providing eye-catching, bright and detailed image quality from wide viewing angles thanks to its fine 2.5mm pixel pitch.

 

The new Samsung IF series boasts innovative HDR technology, creating a true-to-life viewing experience with high quality content. With limited wall space available for mounting within EIA’s central security area, the dynamic, dual-sided 4K HDR LED display was installed from the ceiling for maximum visibility and impact.

 

“This extraordinary Samsung digital display screen was exactly what we needed for our drive to digitize our terminal,” said Myron Keehn, Vice President of Air Service and Commercial Development, Edmonton International Airport. “This board allows us to improve our passenger experience by providing travelers with information more efficiently as well as provide opportunities for advertisers to promote their product or services on state-of-the-art technology at EIA.”

 

PATTISON Outdoor, Canada’s largest Out-of-Home advertising provider and leader in airport advertising, manages the advertising operations for EIA. Providing EIA and its clients with high-quality products in highly sought-after locations, PATTISON prides itself on offering clients total advertising solutions that include everything from campaign conception, to design, through to completion. With PATTISON, advertisers benefit from a range of services to optimize their campaign. PATTISON’s full range of premium product formats in high-dwell areas at the EIA give advertisers an exceptional opportunity to engage a desirable consumer group made up of a higher-than-average income demographic.

 

“Located at central security, the display targets a desirable and high-income consumer group made up of domestic and international travellers, and pairs advertising alongside timely airport information,” said Brian de Ruiter, Vice President and General Manager, Prairie Region at PATTISON Outdoor. “This integrated wayfinding solution displays time and security waiting periods, and demonstrates our commitment to growing our digital airport portfolio at the Edmonton Airport and to offering advertisers highly-visible and premium products in exclusive settings.”

 

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About Samsung Electronics Canada

Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. In 2017, Samsung was ranked No. 6 in Interbrand’s “Best Global Brands” list. Dedicated to helping make a difference in the lives of Canadians, Samsung’s award-winning Hope for Children corporate giving initiatives supports public education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada, or Instagram @samsungcanada or on Twitter @SamsungCanada.

 

About Edmonton International Airport

Edmonton International Airport is a self-funded, not-for-profit corporation whose mandate is to drive economic prosperity for the Edmonton Region. EIA is Canada’s fifth-busiest airport by passenger traffic and the largest major Canadian airport by land area. EIA offers non-stop connections to 60 destinations across Canada, the US, Mexico, the Caribbean and Europe. EIA is a major economic driver, with an economic output of over $2.2 billion, supporting over 12,600 jobs. For more information, please visit: flyeia.com, follow @flyeia on Twitter, Instagram, LinkedIn or Facebook.

 

About PATTISON Outdoor Advertising

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from classic billboards to transit, digital, airports, place-based, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.

www.pattisonoutdoor.com

www.linkedin.com/company/pattison-outdoor/

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information, please contact:

Christa Connell

North Strategic

christa.connell@northstrategic.com

647-293-3515

 

[1] Based on passenger statistics from Edmonton International Airport from February 2017-February 2018.

[2] According to the 2014 Airports Council International (ACI) Airport Economics Report: http://www.aci-na.org/sites/default/files/aci_airport_economics_report_aci_na.pdf.

pattison_outdoor_awarded_capebreton_transit

PATTISON Outdoor Awarded New Advertising Partnership with the Cape Breton Municipality

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PATTISON Outdoor Advertising and the Cape Breton Regional Municipality partner to provide advertising on transit products, including buses and bus shelters throughout the region.

 

CAPE BRETON, NS, February 21, 2018 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider, and leader in Out-of-Home advertising solutions, today announced a new transit bus and shelter advertising contract with the Cape Breton Regional Municipality (CBRM).

 

This multi-year agreement will give PATTISON the exclusive right to sell interior and exterior transit advertising space on 18 buses covering 10 routes and on 32 transit shelter faces throughout the Cape Breton Regional Municipality. Advertisers can communicate their message to the public by-way of bus interior cards and exterior options such as the standard King and 70 posters as well as alternative vinyl applications including Headliners, Murals, Ultratails and Superbus wraps. PATTISON’s transit shelter coverage provides advertising opportunities in 16 locations throughout the communities of North Sydney, Glace Bay and Sydney.

“We are thrilled to be partnering with PATTISON Outdoor, a proven leader in Transit advertising solutions across the country,” said Kathy Donovan, Manager Fleet & Transit, Cape Breton Regional Municipality. Their passion and commitment to our municipality’s growing needs, along with their diverse product offering make this partnership a natural step. This is an exceptional exposure opportunity for local businesses, and we are excited to provide residents and tourists a valuable way to learn about the products and services they care most about in their community.”

 

“We are very excited to be able to provide our growing Sydney client base the opportunity to advertise on the Cape Breton Regional Municipalities’ transit buses and shelters,” said Sherry Kirwin, General Manager, Atlantic Region for PATTISON Outdoor Advertising. “These additions to our current inventory of digital billboards in the city allow advertisers a greater choice in out-of-home options with unmatched cost efficiency. The flexibility in bundling products will only enhance the strength of our advertisers’ campaigns by reaching more people, more frequently, and more effectively with their message. The addition of the CBRM’s transit and shelter products to our list of Maritime markets give advertisers uniformity in crafting campaigns with the same product mix available in Halifax, Moncton, Saint John and Fredericton.”

 

With the addition of the CBRM’s transit and bus shelter contract, PATTISON adds to its growing portfolio of transit systems across the country, which includes twenty-two transit systems in Canada. The agreement also gives the company unparalleled coverage across the Maritime region, with exclusive representation in New Brunswick and Nova Scotia.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast.

 

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information on PATTISON Outdoor Advertising, please contact:

 

Sherry Kirwin

General Manager, Atlantic Region for PATTISON Outdoor Advertising

Email: skirwin@pattisonoutdoor.com

Phone: 902-460-5501

 

pattison_outdoor_digital_storefront_mazda_canada

PATTISON Outdoor and Fourthwall Celebrate Mazda’s 50th Anniversary in Canada with Digital Storefront

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Pictured above: To celebrate Mazda Canada’s 50th anniversary, a PATTISON Outdoor digital matrix displays a limited edition Guy Allen print, which fans can purchase using a tap-to-pay terminal shown on the right of the screen.

 

TORONTO, ON, February 12, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall partnered with agency, J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively for the event. This interactive digital campaign launched on Wednesday ahead of the Canadian International AutoShow, where the automotive brand is eligible to win two ‘Car of the Year’ awards from the Automobile Journalists Association of Canada (AJAC).

 

Located in the Royal Bank Plaza of Toronto’s PATH, this four-week interactive stunt is a first for PATTISON Outdoor, Fourthwall and Mazda. A 93” x 165” large format screen plays full-motion video, depicting the illustrations of British automotive artist, Guy Allen. Mazda’s brand messaging directs fans to a payment terminal where they can tap-to-purchase a limited edition 18” x 24” print. Buyers are then issued receipts with a unique code and dedicated website url where they can input their mailing address to redeem their posters.

“Unattended payment solutions are rarely used in outdoor advertising campaigns—specifically solutions that are based on tap technology,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “J. Walter Thompson’s creative vision allowed our team yet again to execute an innovative and challenging project. We’re honoured to have contributed to Mazda’s milestone celebration in Canada.”

“Mazda has such a rich, yet often overlooked, history in Canada and we felt it was important to share that history in a way that feels less like advertising,” says Ari Elkouby, Vice President and Creative Director at J. Walter Thompson Canada. “The prints allow us to tell Mazda’s incredible brand story in a way that feels more like art, which better encapsulates the feeling of Mazda’s clubhouse philosophy.”

Each week of the four-week campaign offers passersby the opportunity to collect a new illustration in the Guy Allen series for Mazda. This ad appears in a busy retail concourse of the Royal Bank Plaza in Toronto and is a part of a larger four-week out-of-home campaign in-market during the same time period.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

About Mazda Canada

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada’s media website at www.media.mazda.ca.

About J. Walter Thompson Worldwide

Walter Thompson Worldwide has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

 

For more information contact:

Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com

 

Ari Elkouby

Vice President and Creative Director, J. Walter Thompson Canada

416.926.7471
ari.elkouby@jwt.com

pattison_onestop_announces_globalnews_ttc_calgary_transit_contentprovider

PATTISON Announces Global News as New Partner and Content Provider for TTC and Calgary Transit Networks

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(Pictured left): Calgary audiences watch one of the Transit Network screens, featuring new Global News content and Global News SkyTracker Weather updates. (Pictured right): Additional Network screens in Toronto now offer new Global News content to TTC transit riders.

 

TORONTO, ON, January 16, 2018 – PATTISON announces today an extended partnership with Global News as the official provider of information and news content for the TTC and Calgary Transit Networks.

 

Last year, PATTISON, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH) and Global News, the country’s fastest growing digital news source, joined forces to offer top-notch news content on PATTISON’s Office, Residential and Edmonton Transit Networks.

 

Starting in January 2018, the Global News brand can now be spotted on an additional 1,000 elevator, food court and transit screens coast to coast, bringing the overall total to 3,400 screens.

 

The TTC Network has 436 screens across all subway stations and delivers 6,422,136 weekly impressions. The Calgary Transit Network has 184 screens and delivers 1,023,616 weekly impressions. Commuters have long depended on these screens to provide them with vital news and commuter information to help get them through their day. From train arrival times to engaging real-time news, entertainment, sports and weather updates, these screens have become a part of their daily routine.

 

The expanded rollout of news content across the transit networks includes breaking news updates, as well as stories on politics, the economy, arts, entertainment and more, powered through Globalnews.ca, which attracted more than a billion page views in 2017. Global News is also the official provider of weather updates, through its innovative SkyTracker Weather app, supported by Global News’ Meteorologists across Canada, showing current and forecasted weather conditions updated in real-time.

 

“We are delighted about our expanded partnership with Global News as our content provider on the TTC and Calgary Transit Networks,” said Cam Milne, Vice President and General Manager at PATTISON. “The content displayed on our Networks is a big part of our audience engagement, so its quality and ability to speak specifically to each community across the country is immensely important to us. Commuters will be kept in the loop on the day’s stories and events as they unfold with a reliable Canadian news source they can depend on”.

“I am pleased that Global News continues to grow – informing even more Canadians with the latest news and information on the go,” said Troy Reeb, Senior Vice President, Global News and Corus Radio. “Our alliance with PATTISON is an important one – as the pace of news continues to accelerate, commuters deserve to rely on a trusted news source that offers credible information and facts in real time.”

 

The implementation of Global News content and weather updates took effect last April 2017 on PATTISON screens in major markets across Canada, including Toronto, Vancouver, Calgary, Edmonton, Halifax and Winnipeg. Combined, the Office, Residential and ETS Transit Networks deliver over 4.3 million impressions every week.

 

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About PATTISON

PATTISON is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media cannot reach. PATTISON leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions.

 

About Corus Entertainment Inc.

Corus Entertainment Inc. (TSX: CJR.B), is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic Channel, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.

 

For more information contact:

Cam Milne
Vice President and General Manager, PATTISON
905.282.6937
cmilne@pattisonoutdoor.com

Rishma Govani
Global News & Corus Radio Communications
416.391.7361
rishma.govani@corusent.com

 

pattison_outdoor_tourism_new_brunswick_transit_shelter_park_oasis

Saint John Transit Shelter Transformed into Park Oasis in New Campaign for Tourism New Brunswick

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Transit Shelter in Uptown Saint John, NB transformed overnight into a Park Retreat for Tourism New Brunswick.

 

SAINT JOHN, NB, September 13, 2017 – PATTISON Outdoor Advertising teamed up with m5 Marketing Communications, Wavelight Productions and Tourism New Brunswick to bring the spectacular scenery of New Brunswick’s Provincial Parks to the residents of Saint John for a new tourism campaign for the province. On July 28th, a park oasis was set up overnight at a bus stop near Market Square in Uptown Saint John, where park guides welcomed delighted visitors. The Out-of-Home stunt was part of a new online campaign for Tourism New Brunswick entitled, “Getting Away is Closer than You Think.”

 

Working with the City, PATTISON Outdoor secured the location and city approvals for the innovative execution at the Market Square in Uptown Saint John. Wavelight Productions and Shannon Multimedia Productions were involved in the recreation of the Shelter, as well as in producing and filming a video for Tourism New Brunswick’s online campaign. This execution included scenic vinyl adhered to the shelter, custom landscaping, park guides and a sign to bring awareness to the nine Provincial Parks throughout New Brunswick. The online video was pushed out through digital and social media channels and has amassed over 150,000 views to date.

 

“Using the element of surprise, the Department of Tourism, Heritage and Culture’s marketing branch wanted to create a fun and shareable video to build awareness of Provincial Parks as part of a New Brunswick based advertising campaign. The intent of the campaign, ‘Getting Away is Closer Than You Think,’ is to demonstrate to New Brunswick residents all of the experiences available so close to home,” says Jennifer Kenny, Senior Director of Client Service, New Brunswick of m5 Marketing Communications. “We needed a busy street location and a bus stop space that was ideal for transformation as well as for filming. This bus stop fit all criteria.” The New Brunswick campaign included fully-wrapped transit shelter locations in Moncton, Fredericton and Saint John and was paired with TV, radio and digital advertising throughout the province.

 

PATTISON Outdoor is a full service Out-of-Home media company, providing end-to-end campaign support, including planning, management, creative services, production and 24/7 network monitoring.

 

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 300 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

 

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information on PATTISON Outdoor Advertising, please contact:

 

Sherry Kirwin, General Manager, Atlantic Region, PATTISON Outdoor Advertising

Email: skirwin@pattisonoutdoor.com

Phone: 902-460-5501