[Image Hover Description] Digital Matrix – Interactive

In this Out-of-Home media first, Mazda’s innovative campaign brought PATTISON’s digital and interactive agency, Fourth Wall together with creative agencies, Excelerator Media and J. Walter Thompson Canada. With the objective of elevating the brand, this campaign was created to be every bit as engaging and innovative as its latest vehicle, the MX-5 RF. With the ability to turn heads, the sleek MX-5 RF was showcased on a high-traffic Digital Matrix Wall in Toronto’s PATH, where custom-built technology combined crowd detection and facial recognition to track impressions from passersby. The result: expert OOH craftsmanship that successfully reflected Mazda’s brand position.