Sheertex transformed Billy Bishop Airport into a showcase of innovation, presenting alarmingly strong tights in engaging formats. From Lounge Domination to Digital Displays, the campaign highlighted Sheertex tights' resilience with bold creativity. With dramatic messaging throughout the airport, mimicking warnings and alert messaging their taglines of “Alarmingly Strong Tights” and “Wear Without Caution” visuals made for a contextually relevant and clever campaign that resonated with travellers. With hot topic buzzwords like “Big Oil and “Animal Testing” Sheertex flipped the script and took the literal meaning of these words to convey how supportive and durable their products really are. Consider us warned.
Featured Market
Toronto
Classic Outdoor, Digital Outdoor, Digital Residential, Digital Office, Streetcar, Buses, Trains, Transit Stations, PATH, Airport