WE Day partners with PATTISON to announce Parliament Hill celebration in honour of Canada 150
Pictured: WE Day Canada campaign currently running on OC Transpo buses in Ottawa to promote WE Day’s takeover of Parliament Hill for Canada 150.
Ottawa, ON, June 29, 2017 – PATTISON Outdoor Advertising and PATTISON Onestop have partnered with WE Day, the world’s largest youth empowerment event, to announce and build excitement for WE Day Canada – WE Day’s takeover of Parliament Hill, which will close out Canada Day long weekend celebrations on July 2, 2017, from 4 p.m. to 9 p.m.. WE Day Canada ads can be seen across Ottawa, on PATTISON Digital Superboards, digital screens in office towers and residential buildings, and circulating throughout Canada’s capital on OC Transpo buses.
“We are so proud to be a long-time partner of WE Day and to help promote this one-time, special event”, said Ian Gadsby, Vice-President of Digital Technology at PATTISON Onestop. “Those who have attended a WE Day event in the past will agree that there is no better way to close out Canada’s 150th birthday celebration. Canada’s future is in the hands of our youth, and WE Day has been inspiring young people across Canada to make a difference in their communities for years. WE Day Canada will set the stage for our country’s future by inspiring the next generation of change-makers to build a better Canada and a better world, and we are honoured to be a part of the movement.”
WE Day launched their media campaign with PATTISON earlier this year with teaser ads that ran nationally on PATTISON Onestop’s Transit, Office and Residential Networks. The ads featured portraits of remarkable Canadians who are building a more caring and compassionate Canada. The portrait series, titled WE are Canada: Future 50, included portraits of Margaret Trudeau, Chris Hadfield, Penny Oleksiak and 47 other remarkable Canadians. The teaser ads started the conversation and built excitement leading up to the Parliament Hill takeover announcement on June 1, 2017. Once WE Day Canada was announced, the portraits were replaced with ads that list the event details, including a few of the names from the star-studded lineup of Canadian celebrities that will perform at the event.
The WE Day Canada celebration on Parliament Hill will feature inspirational speakers, and Canadian celebrities, innovators and trailblazers, including Nelly Furtado, Hedley, Lilly Singh, Barenaked Ladies, Alex Nevsky and many more. For those who are not able to attend WE Day Canada in person, the event will stream live on WE’s Facebook page and will be taped for a special CTV broadcast on Saturday, July 8 at 7 p.m. EST.
-30-
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
www.pattisonoutdoor.com
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.vimeo.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
About PATTISON Onestop
PATTISON Onestop is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media can’t reach. Onestop leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.
www.pattisononestop.com
www.facebook.com/OnestopMedia
www.twitter.com/OnestopMedia
www.vimeopro.com/pattisonoutdoor/pattison-onestop
www.linkedin.com/company/onestop-media-group
About WE Day
WE Day is part of WE—an organization that brings people together and gives them the tools to change the world. A unique family of organizations, WE is made up of WE Charity, empowering change with resources that create sustainable impact, and ME to WE, a social enterprise that creates socially conscious products and experiences that allow people to do good through their everyday choices. The celebration of that change happens at WE Day—inspiring stadium-sized life-changing events that take place around the world. You can’t buy a ticket to WE Day—young people earn their entry by taking action on one local and one global cause. WE Day unites world renowned speakers, presenters and award winning performers with thousands of young people and families to celebrate and inspire another year of incredible change. This year alone more than 200,000 young people will come together in 17 stadium gatherings across Canada, the U.S. and U.K. to take part in this unprecedented educational initiative. A movement of 3.4 million young people supporting 2,500+ local and global causes, we’ve provided more than 1 million people with clean water and built 1,000 schools and schoolrooms overseas, giving more than 200,000 children access to education. WE was founded more than 20 years ago by humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger. Join the WE movement today at www.we.org.
Event Hashtag: #WEDayCanada
Facebook @WEmovement
Twitter @WEmovement
Instagram @WEmovement
Website WE.ca
For more information contact:
Ian Gadsby
Vice-President, Technology, PATTISON Onestop
1-905-282-6871
igadsby@pattisonoutdoor.com
Kendra Thompson
Associate Director, Public Relations, WE Day
1-647-607-9564
kendra.thompson@we.org
Sarah Evans
Manager, Public Relations, WE Day
1-647-462-0654
sarah.evans@we.org
PATTISON continues to expand Digital Office Network with seven new properties in Alberta
Pictured: The Edison tower in Calgary, formerly known as EnCana Place, located in Calgary’s downtown core, is part of PATTISON’s latest Digital Office Network expansion.
TORONTO, ON, August 24, 2017 – PATTISON, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH), today announces the addition of seven new buildings as a part of their Digital Office Network. The buildings are located in Calgary and Edmonton, and their addition brings their total Alberta inventory up to 65 buildings.
Among the seven new properties are The Edison (formerly EnCana Place), the Bell Tower and the MNP Tower, managed by Aspen Properties. The Edison is a 30 storey office tower located in Calgary’s downtown core, close to convention space, hotels, shopping and restaurants. The Bell Tower and MNP Tower are located in Edmonton, and their addition to PATTISON’s portfolio makes them the sole provider of elevator screens in Aspen Properties office buildings.
“We are pleased to partner with PATTISON – another great Canadian company – and to see them grow in Western Canada and in our assets,” said Rob Blackwell, Senior Vice President, Investments & Asset Management at Aspen Properties.
The other properties added to PATTISON’s portfolio include Centrium Place, Keynote Tower, Canada Place and Plaza 1000 – four prominent office towers in Calgary managed by Triovest Realty Advisors Inc. The four properties mark the beginning of a partnership between PATTISON and Triovest in Western Canada.
“On Behalf of PATTISON, we are thrilled about our growing partnerships with Aspen Properties and Triovest Realty Advisors. Both companies are focused on providing superior property management services for their tenants and we are delighted that we have been selected as their partner,” said Cam Milne, Vice President and General Manager at PATTISON.
PATTISON now offers 45 buildings in Calgary and 20 buildings in Edmonton as a part of their Digital Office Network inventory. In addition to Calgary and Edmonton, the Digital Office Network is available in Vancouver, Winnipeg, Toronto, Ottawa, Montreal and Halifax. The Digital Office Network delivers dynamic content such as local, national and international news, weather, traffic updates and building announcements to business professionals across Canada and generates over 2.5 million weekly impressions.
-30-
About PATTISON
PATTISON is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media can’t reach. PATTISON leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12 million weekly impressions.
About Aspen Properties
Aspen Properties is an entrepreneurial, boutique real estate company that invests in downtown office buildings and executes on value add initiatives. Together with investment partners, Aspen currently owns and manages approximately 2.65 million square feet of office space and 2,327 parking stalls in the cities of Calgary and Edmonton.
About Triovest Realty Advisors Inc.
Triovest is a fully integrated commercial real estate advisory and capital firm with over $8 billion in assets under management and $4 billion in development. They have a 25-year history of helping their clients realize the potential of strategic real estate investment through acquisition, development and redevelopment, leasing and negotiation, and well-timed dispositions. Triovest’s approach to commercial real estate investment and management is to continually seek opportunities to improve and enhance properties to achieve their full potential.
For more information contact:
Cam Milne
Vice President and General Manager, PATTISON
905.282.6937
cmilne@pattisonoutdoor.com
Saint John Transit Shelter Transformed into Park Oasis in New Campaign for Tourism New Brunswick
Transit Shelter in Uptown Saint John, NB transformed overnight into a Park Retreat for Tourism New Brunswick.
SAINT JOHN, NB, September 13, 2017 – PATTISON Outdoor Advertising teamed up with m5 Marketing Communications, Wavelight Productions and Tourism New Brunswick to bring the spectacular scenery of New Brunswick’s Provincial Parks to the residents of Saint John for a new tourism campaign for the province. On July 28th, a park oasis was set up overnight at a bus stop near Market Square in Uptown Saint John, where park guides welcomed delighted visitors. The Out-of-Home stunt was part of a new online campaign for Tourism New Brunswick entitled, “Getting Away is Closer than You Think.”
Working with the City, PATTISON Outdoor secured the location and city approvals for the innovative execution at the Market Square in Uptown Saint John. Wavelight Productions and Shannon Multimedia Productions were involved in the recreation of the Shelter, as well as in producing and filming a video for Tourism New Brunswick’s online campaign. This execution included scenic vinyl adhered to the shelter, custom landscaping, park guides and a sign to bring awareness to the nine Provincial Parks throughout New Brunswick. The online video was pushed out through digital and social media channels and has amassed over 150,000 views to date.
“Using the element of surprise, the Department of Tourism, Heritage and Culture’s marketing branch wanted to create a fun and shareable video to build awareness of Provincial Parks as part of a New Brunswick based advertising campaign. The intent of the campaign, ‘Getting Away is Closer Than You Think,’ is to demonstrate to New Brunswick residents all of the experiences available so close to home,” says Jennifer Kenny, Senior Director of Client Service, New Brunswick of m5 Marketing Communications. “We needed a busy street location and a bus stop space that was ideal for transformation as well as for filming. This bus stop fit all criteria.” The New Brunswick campaign included fully-wrapped transit shelter locations in Moncton, Fredericton and Saint John and was paired with TV, radio and digital advertising throughout the province.
PATTISON Outdoor is a full service Out-of-Home media company, providing end-to-end campaign support, including planning, management, creative services, production and 24/7 network monitoring.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 300 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
www.pattisonoutdoor.com
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.vimeo.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
For more information on PATTISON Outdoor Advertising, please contact:
Sherry Kirwin, General Manager, Atlantic Region, PATTISON Outdoor Advertising
Email: skirwin@pattisonoutdoor.com
Phone: 902-460-5501
PATTISON Announces Global News as New Partner and Content Provider for TTC and Calgary Transit Networks
(Pictured left): Calgary audiences watch one of the Transit Network screens, featuring new Global News content and Global News SkyTracker Weather updates. (Pictured right): Additional Network screens in Toronto now offer new Global News content to TTC transit riders.
TORONTO, ON, January 16, 2018 – PATTISON announces today an extended partnership with Global News as the official provider of information and news content for the TTC and Calgary Transit Networks.
Last year, PATTISON, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH) and Global News, the country’s fastest growing digital news source, joined forces to offer top-notch news content on PATTISON’s Office, Residential and Edmonton Transit Networks.
Starting in January 2018, the Global News brand can now be spotted on an additional 1,000 elevator, food court and transit screens coast to coast, bringing the overall total to 3,400 screens.
The TTC Network has 436 screens across all subway stations and delivers 6,422,136 weekly impressions. The Calgary Transit Network has 184 screens and delivers 1,023,616 weekly impressions. Commuters have long depended on these screens to provide them with vital news and commuter information to help get them through their day. From train arrival times to engaging real-time news, entertainment, sports and weather updates, these screens have become a part of their daily routine.
The expanded rollout of news content across the transit networks includes breaking news updates, as well as stories on politics, the economy, arts, entertainment and more, powered through Globalnews.ca, which attracted more than a billion page views in 2017. Global News is also the official provider of weather updates, through its innovative SkyTracker Weather app, supported by Global News’ Meteorologists across Canada, showing current and forecasted weather conditions updated in real-time.
“We are delighted about our expanded partnership with Global News as our content provider on the TTC and Calgary Transit Networks,” said Cam Milne, Vice President and General Manager at PATTISON. “The content displayed on our Networks is a big part of our audience engagement, so its quality and ability to speak specifically to each community across the country is immensely important to us. Commuters will be kept in the loop on the day’s stories and events as they unfold with a reliable Canadian news source they can depend on”.
“I am pleased that Global News continues to grow – informing even more Canadians with the latest news and information on the go,” said Troy Reeb, Senior Vice President, Global News and Corus Radio. “Our alliance with PATTISON is an important one – as the pace of news continues to accelerate, commuters deserve to rely on a trusted news source that offers credible information and facts in real time.”
The implementation of Global News content and weather updates took effect last April 2017 on PATTISON screens in major markets across Canada, including Toronto, Vancouver, Calgary, Edmonton, Halifax and Winnipeg. Combined, the Office, Residential and ETS Transit Networks deliver over 4.3 million impressions every week.
-30-
About PATTISON
PATTISON is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media cannot reach. PATTISON leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions.
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B), is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic Channel, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.
For more information contact:
Cam Milne
Vice President and General Manager, PATTISON
905.282.6937
cmilne@pattisonoutdoor.com
Rishma Govani
Global News & Corus Radio Communications
416.391.7361
rishma.govani@corusent.com
PATTISON Outdoor and Fourthwall Celebrate Mazda’s 50th Anniversary in Canada with Digital Storefront
Pictured above: To celebrate Mazda Canada’s 50th anniversary, a PATTISON Outdoor digital matrix displays a limited edition Guy Allen print, which fans can purchase using a tap-to-pay terminal shown on the right of the screen.
TORONTO, ON, February 12, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall partnered with agency, J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively for the event. This interactive digital campaign launched on Wednesday ahead of the Canadian International AutoShow, where the automotive brand is eligible to win two ‘Car of the Year’ awards from the Automobile Journalists Association of Canada (AJAC).
Located in the Royal Bank Plaza of Toronto’s PATH, this four-week interactive stunt is a first for PATTISON Outdoor, Fourthwall and Mazda. A 93” x 165” large format screen plays full-motion video, depicting the illustrations of British automotive artist, Guy Allen. Mazda’s brand messaging directs fans to a payment terminal where they can tap-to-purchase a limited edition 18” x 24” print. Buyers are then issued receipts with a unique code and dedicated website url where they can input their mailing address to redeem their posters.
“Unattended payment solutions are rarely used in outdoor advertising campaigns—specifically solutions that are based on tap technology,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “J. Walter Thompson’s creative vision allowed our team yet again to execute an innovative and challenging project. We’re honoured to have contributed to Mazda’s milestone celebration in Canada.”
“Mazda has such a rich, yet often overlooked, history in Canada and we felt it was important to share that history in a way that feels less like advertising,” says Ari Elkouby, Vice President and Creative Director at J. Walter Thompson Canada. “The prints allow us to tell Mazda’s incredible brand story in a way that feels more like art, which better encapsulates the feeling of Mazda’s clubhouse philosophy.”
Each week of the four-week campaign offers passersby the opportunity to collect a new illustration in the Guy Allen series for Mazda. This ad appears in a busy retail concourse of the Royal Bank Plaza in Toronto and is a part of a larger four-week out-of-home campaign in-market during the same time period.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
About Mazda Canada
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada’s media website at www.media.mazda.ca.
About J. Walter Thompson Worldwide
Walter Thompson Worldwide has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
For more information contact:
Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com
Ari Elkouby
Vice President and Creative Director, J. Walter Thompson Canada
416.926.7471
ari.elkouby@jwt.com
PATTISON Outdoor Awarded New Advertising Partnership with the Cape Breton Municipality
PATTISON Outdoor Advertising and the Cape Breton Regional Municipality partner to provide advertising on transit products, including buses and bus shelters throughout the region.
CAPE BRETON, NS, February 21, 2018 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider, and leader in Out-of-Home advertising solutions, today announced a new transit bus and shelter advertising contract with the Cape Breton Regional Municipality (CBRM).
This multi-year agreement will give PATTISON the exclusive right to sell interior and exterior transit advertising space on 18 buses covering 10 routes and on 32 transit shelter faces throughout the Cape Breton Regional Municipality. Advertisers can communicate their message to the public by-way of bus interior cards and exterior options such as the standard King and 70 posters as well as alternative vinyl applications including Headliners, Murals, Ultratails and Superbus wraps. PATTISON’s transit shelter coverage provides advertising opportunities in 16 locations throughout the communities of North Sydney, Glace Bay and Sydney.
“We are thrilled to be partnering with PATTISON Outdoor, a proven leader in Transit advertising solutions across the country,” said Kathy Donovan, Manager Fleet & Transit, Cape Breton Regional Municipality. Their passion and commitment to our municipality’s growing needs, along with their diverse product offering make this partnership a natural step. This is an exceptional exposure opportunity for local businesses, and we are excited to provide residents and tourists a valuable way to learn about the products and services they care most about in their community.”
“We are very excited to be able to provide our growing Sydney client base the opportunity to advertise on the Cape Breton Regional Municipalities’ transit buses and shelters,” said Sherry Kirwin, General Manager, Atlantic Region for PATTISON Outdoor Advertising. “These additions to our current inventory of digital billboards in the city allow advertisers a greater choice in out-of-home options with unmatched cost efficiency. The flexibility in bundling products will only enhance the strength of our advertisers’ campaigns by reaching more people, more frequently, and more effectively with their message. The addition of the CBRM’s transit and shelter products to our list of Maritime markets give advertisers uniformity in crafting campaigns with the same product mix available in Halifax, Moncton, Saint John and Fredericton.”
With the addition of the CBRM’s transit and bus shelter contract, PATTISON adds to its growing portfolio of transit systems across the country, which includes twenty-two transit systems in Canada. The agreement also gives the company unparalleled coverage across the Maritime region, with exclusive representation in New Brunswick and Nova Scotia.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast.
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
For more information on PATTISON Outdoor Advertising, please contact:
Sherry Kirwin
General Manager, Atlantic Region for PATTISON Outdoor Advertising
Email: skirwin@pattisonoutdoor.com
Phone: 902-460-5501
Edmonton International Airport Welcomes Travellers with New Samsung 4K HDR LED Display
The 32’ x 12’ landmark 4K HDR LED display now provides travelers with critical information in the highest traffic central security terminal area.
Mississauga, ON – April 10, 2018 – Travelers passing through Edmonton International Airport (EIA) can now enjoy Canada’s largest 4K HDR LED display within an airport, thanks to a new state-of-the-art installation by Samsung Canada and PATTISON Outdoor Advertising. Every day, 9,000 travelers pass through the Canadian Air Transport Security Authority (CATSA) central security area at EIA[1], spending a significant amount of dwell time there.
To help reduce stress levels and elevate the travel experience overall, key information ranging from security waiting periods to gate time and details will be shown on the new 4K HDR LED display. Given that close to 40 per cent of global airport revenues are estimated to come from non-aeronautical sources[2], the stunning landmark LED screen is also used to advertise onsite EIA retail, food and beverage options, parking and more. The board will also be able to provide emergency updates in special circumstances as well as entertainment and live broadcast coverage.
“As a leader in digital technology, we are pleased to partner with the EIA and PATTISON teams to create the largest 4K HDR LED airport display in Canada – an innovative and stunning solution that has the ability to help elevate the travel experience for passengers,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada.
Samsung has the ability to build seamless video walls that can adapt to any dimension, shape or curve. The stadium-screen sized display at EIA is 32’ x 12’ in size, providing eye-catching, bright and detailed image quality from wide viewing angles thanks to its fine 2.5mm pixel pitch.
The new Samsung IF series boasts innovative HDR technology, creating a true-to-life viewing experience with high quality content. With limited wall space available for mounting within EIA’s central security area, the dynamic, dual-sided 4K HDR LED display was installed from the ceiling for maximum visibility and impact.
“This extraordinary Samsung digital display screen was exactly what we needed for our drive to digitize our terminal,” said Myron Keehn, Vice President of Air Service and Commercial Development, Edmonton International Airport. “This board allows us to improve our passenger experience by providing travelers with information more efficiently as well as provide opportunities for advertisers to promote their product or services on state-of-the-art technology at EIA.”
PATTISON Outdoor, Canada’s largest Out-of-Home advertising provider and leader in airport advertising, manages the advertising operations for EIA. Providing EIA and its clients with high-quality products in highly sought-after locations, PATTISON prides itself on offering clients total advertising solutions that include everything from campaign conception, to design, through to completion. With PATTISON, advertisers benefit from a range of services to optimize their campaign. PATTISON’s full range of premium product formats in high-dwell areas at the EIA give advertisers an exceptional opportunity to engage a desirable consumer group made up of a higher-than-average income demographic.
“Located at central security, the display targets a desirable and high-income consumer group made up of domestic and international travellers, and pairs advertising alongside timely airport information,” said Brian de Ruiter, Vice President and General Manager, Prairie Region at PATTISON Outdoor. “This integrated wayfinding solution displays time and security waiting periods, and demonstrates our commitment to growing our digital airport portfolio at the Edmonton Airport and to offering advertisers highly-visible and premium products in exclusive settings.”
-30-
About Samsung Electronics Canada
Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. In 2017, Samsung was ranked No. 6 in Interbrand’s “Best Global Brands” list. Dedicated to helping make a difference in the lives of Canadians, Samsung’s award-winning Hope for Children corporate giving initiatives supports public education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.
Follow Samsung Canada at facebook.com/SamsungCanada, or Instagram @samsungcanada or on Twitter @SamsungCanada.
About Edmonton International Airport
Edmonton International Airport is a self-funded, not-for-profit corporation whose mandate is to drive economic prosperity for the Edmonton Region. EIA is Canada’s fifth-busiest airport by passenger traffic and the largest major Canadian airport by land area. EIA offers non-stop connections to 60 destinations across Canada, the US, Mexico, the Caribbean and Europe. EIA is a major economic driver, with an economic output of over $2.2 billion, supporting over 12,600 jobs. For more information, please visit: flyeia.com, follow @flyeia on Twitter, Instagram, LinkedIn or Facebook.
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from classic billboards to transit, digital, airports, place-based, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
www.linkedin.com/company/pattison-outdoor/
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.vimeo.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
For more information, please contact:
Christa Connell
North Strategic
christa.connell@northstrategic.com
647-293-3515
[1] Based on passenger statistics from Edmonton International Airport from February 2017-February 2018.
[2] According to the 2014 Airports Council International (ACI) Airport Economics Report: http://www.aci-na.org/sites/default/files/aci_airport_economics_report_aci_na.pdf.
Sales Specialist
We are looking for the entry level sales person
PATTISON Outdoor Reaches Donors with Digital Donation Wall in Support of #SheToo
A PATTISON Outdoor digital matrix accepts donations via a “tap-to-give” payment terminal in support of CARE Canada’s #SheToo initiative, which is part of CARE’s March4Women campaign.
TORONTO, ON, April 4, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company and its digital innovation arm, Fourthwall teamed up with Jungle Media to promote CARE Canada’s She Too movement in an interactive campaign that launched this week in Toronto’s PATH. In the execution, a PATTISON digital matrix is reframed as a digital donation wall, where passersby are offered an opportunity to directly engage with CARE’s overall mission. The She Too campaign is a part of CARE’s March4Women initiative, which aims to overcome poverty and discrimination by creating equal rights and opportunities for women and girls in developing countries.
“CARE’s She Too campaign is capturing the momentum of a global movement raising awareness and action for women everywhere. Not just in Hollywood or in North America, but in developing countries where women might not have a safe place to share their story and get support,” says Kasia Souchen, Digital Marketing Manager at CARE Canada. “Together with PATTISON, we’re eager to engage with Torontonians on this important issue and offer an easy way to make a real difference in the lives of women and girls in developing countries.”
Found in the Royal Bank Plaza of Toronto’s downtown PATH, CARE Canada’s four-week interactive stunt is a first for the charitable organization, and the Canadian Out-of-Home industry. With Fourthwall handling the production and installation, the “tap-to-donate” panel was designed to accept preset donations of $5 using a cashless payment terminal, accepting credit and debit cards as well as smart phone payments. A full-motion digital spot, vinyl poster and branded payment panel were also designed by Fourthwall to direct passing donors to the terminal. To complement the campaign, brand ambassadors from CARE Canada will be scheduled on-site for a portion of the campaign to answer any questions consumers may have about the organization and its work.
“We are proud to work with Jungle Media and support CARE Canada in their mission of bringing awareness to women across the globe,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “The cashless payment solution offers passersby who are in a hurry or who do not have exact change, the ability to make simple and quick donations to this great cause.”“
“The digital stunt is a compelling aspect to this campaign,” says Catherine Ramsey, Media Planner at Jungle Media. “The simple contactless donation system bridges the gap between building impassioned awareness and making real change in the moment. We are thrilled to include this impactful execution as a part of our campaign this year.”
Appearing in the busy retail concourse of Toronto’s Royal Bank Plaza, this execution is a part of a larger, general awareness campaign in-market since March 1 that includes PATTISON Transit Interior Cards in Calgary, Ottawa and Toronto; PATH posters; TTC digital network creative, along with newspaper insertions, TV Closed Captioning placements, other Out-of-Home spots and digital display advertising.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
About CARE Canada
CARE Canada is an international humanitarian and development organization committed to saving lives, defeating poverty and achieving social justice. Active in more than 90 countries, CARE places a special focus on women and girls as it believes we cannot overcome poverty until all people have equal rights and opportunities, visit www.care.ca.
About Jungle Media
Founded in April 2010, Jungle Media has grown to become a national influence on the media scene, winning awards for both innovation and leadership. Our goal is to deliver creative, strategic and results driven media campaigns for our clients. We work as experts in an evolving landscape, creating media that didn’t exist and exploring new species of media.
For more information contact:
Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com
Darcy Knoll
Communications Specialist, CARE Canada
613.228.5641
darcy.knoll@care.ca
MAZDA HEAD-TURNING MATRIX
[Image Hover Description] Digital Matrix – Interactive
In this Out-of-Home media first, Mazda’s innovative campaign brought PATTISON’s digital and interactive agency, Fourth Wall together with creative agencies, Excelerator Media and J. Walter Thompson Canada. With the objective of elevating the brand, this campaign was created to be every bit as engaging and innovative as its latest vehicle, the MX-5 RF. With the ability to turn heads, the sleek MX-5 RF was showcased on a high-traffic Digital Matrix Wall in Toronto’s PATH, where custom-built technology combined crowd detection and facial recognition to track impressions from passersby. The result: expert OOH craftsmanship that successfully reflected Mazda’s brand position.